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Overview
inZOI sets itself apart from other life simulation games by featuring real-world brand integrations alongside its fictional products. Developer Krafton has partnered with several major South Korean companies to bring authentic, licensed products into the game world. These partnerships span multiple industries: automotive (Hyundai Motor Company), display and consumer electronics (Samsung Display, Samsung Electronics), and home entertainment (LG Electronics).
Branded items function the same as their generic counterparts in terms of core gameplay. A Hyundai car drives at the same speed as any other vehicle, and an LG television serves the same purpose as a standard in-game TV. The difference is visual fidelity and real-world authenticity. Each branded product is modeled after its real counterpart, giving players the option to furnish their homes and garages with recognizable products.
Hyundai Motor Company
Hyundai is the most visible brand partner in inZOI's early access release. Three Hyundai vehicles are available for purchase through the Dream Car app on the in-game smartphone. These cars sit alongside three generic vehicle models (Z-Car, Sedan, and SUV), bringing the total car roster to six. All vehicles are purchased with Meow, the game's currency.
Hyundai INSTER
The Hyundai INSTER is a compact subcompact car based on Hyundai's real-world electric city car of the same name. At 14,600 Meow, it is the second cheapest vehicle in the game (after the 10,000-Meow Z-Car). The INSTER seats four Zois, comes with two roof bars and a small trunk, and offers multiple color options. In real life the INSTER is an all-electric A-segment vehicle, though all cars in inZOI currently drive at the same speed regardless of their real-world powertrain.
Hyundai AZERA
The Hyundai AZERA is a premium full-size sedan priced at 37,110 Meow. It seats five Zois and is available in five color options. The AZERA costs roughly 7,000 Meow more than the generic Sedan (30,000 Meow), which offers comparable seating and color variety. Players who want a more distinguished look on the road tend to choose the AZERA for its sleeker design, even though it provides no mechanical advantage over the standard Sedan.
Hyundai IONIQ 5
The Hyundai IONIQ 5 is widely considered the best-looking car in inZOI. Priced at 47,000 Meow, it seats five Zois and has the distinctive angular design of its real-world electric crossover counterpart. Despite being 8,000 Meow cheaper than the generic SUV (55,000 Meow), the IONIQ 5 is often ranked above it by players thanks to its modern styling and strong color palette. Like all vehicles, it is purchased through the Dream Car app and can be stored at the player's home.
Branded Vehicles Comparison
The table below compares all six vehicles available in inZOI. This points to the three Hyundai models alongside the generic options.
Vehicle | Brand | Type | Price (Meow) | Seats | Notes |
|---|---|---|---|---|---|
Z-Car | Generic | Compact | 10,000 | 4 | Cheapest option; practical starter car |
Hyundai | Compact | 14,600 | 4 | Roof bars and small trunk; modeled after real EV | |
Sedan | Generic | Sedan | 30,000 | 5 | Mid-range generic sedan |
Hyundai | Sedan | 37,110 | 5 | Premium sedan with five color options | |
Hyundai | Crossover | 47,000 | 5 | Fan favorite; angular electric crossover design | |
SUV | Generic | SUV | 55,000 | 5 | Most expensive; flashy color palette |
All six vehicles drive at the same speed and handle identically. The differences are purely cosmetic: body shape, default color options, and overall styling. Color customization is available for every vehicle.
Samsung Display
Samsung Display partnered with Krafton to bring thirteen concept OLED products into inZOI as interactive in-game items. The collaboration was announced in July 2024 and showcased at Gamescom that same year. Unlike most in-game electronics, these Samsung Display items represent futuristic concept products rather than currently available consumer devices. Players can place them in their homes and interact with them through their Zois.
Foldable and Flexible Devices
Six foldable display products appear in the game:
Product | Form Factor | Description |
|---|---|---|
Flex S | S-shaped fold | A screen that folds twice in an S-shape, creating a compact multi-panel device |
Flex G | Inward fold | A display that folds twice inward, similar to a tri-fold phone concept |
Rollable Flex | Rollable (12.4 inches) | A 12.4-inch display that rolls up for portability and unrolls for use |
Slidable Flex Duet | Slidable (17.3 inches) | A 17.3-inch screen that expands in both directions for a wider viewing area |
Flex In&Out | Multi-directional fold | A display that folds both inward and outward, offering flexible configurations |
Flex Note | Foldable notebook | A versatile display that functions as either a monitor or a laptop |
Smart Accessories and Speakers
Beyond screens, Samsung Display's partnership also includes several smart accessories:
OLED Headphones: Headphones with integrated OLED panels that allow direct music app control in-game
Round OLED: A circular display that shows weather information and doubles as a mirror with a built-in camera
Smart Speaker: A speaker that doubles as a tablet, combining audio playback with a touchscreen interface
Lee Ho-jung, Head of Product Planning at Samsung Display's Small and Medium Business Division, described the partnership as an opportunity to test how innovative products might be used in everyday life through a simulation environment.
Samsung Electronics
Samsung Electronics is listed as one of inZOI's brand partners alongside Samsung Display. While Samsung Display focuses on concept devices and next-generation OLED technology, Samsung Electronics' involvement covers a broader product range. Specific Samsung Electronics product integrations have been less publicly detailed compared to the other partnerships, but the company's branding appears on select in-game electronics and appliances. As inZOI continues through early access, the scope of Samsung Electronics items may expand with future updates.
LG Electronics
LG Electronics partnered with Krafton to bring a selection of OLED televisions and lifestyle screens into inZOI. The collaboration was announced in March 2025 and focuses on home entertainment products that players can place in their virtual living spaces through Build Mode. Each LG product is faithfully modeled after its real-world counterpart, including mounting options and design details.
OLED Televisions
Product | Type | Description |
|---|---|---|
LG OLED evo G5 (97-inch) | Wall-mounted TV | A massive 97-inch OLED that can be mounted flush against a wall or placed on a stand |
LG OLED Flex | Bendable TV | A display that switches between flat and curved modes, letting players customize the viewing experience |
LG OLED Objet Collection Pose | Freestanding TV | Designed to resemble high-end furniture or art; blends into living spaces from every angle with a finished back panel |
Lifestyle Screens
Product | Type | Description |
|---|---|---|
LG StanbyME | Portable screen | A height-adjustable, rotatable screen that Zois can reposition around the home |
LG StanbyME Go | Portable screen (carry case) | A screen inside a carry-bag-style case; Zois can open it to enjoy entertainment both indoors and outdoors |
All LG products function as televisions or entertainment screens in-game. Players can use them to decorate their homes and customize interior layouts, experiencing how different screen sizes and form factors fit into various room designs.
How Brand Partnerships Affect Gameplay
Brand partnerships in inZOI are cosmetic rather than mechanical. Branded items do not provide stat bonuses, unlock special abilities, or gate content behind specific purchases. A Zoi watching a show on an LG OLED Flex gains the same entertainment need boost as one watching a generic television. The Hyundai IONIQ 5 drives at the same speed as the Z-Car.
The primary appeal is aesthetic. Players who enjoy creating realistic homes and garages can use these branded products to add a layer of real-world authenticity. The Hyundai vehicles offer distinct visual designs not available in the generic car lineup, and Samsung Display's concept devices introduce futuristic gadgets that go beyond what standard in-game electronics offer in terms of appearance.
Brand items are acquired through the same channels as generic items. Vehicles are purchased through the Dream Car app, while electronics and furniture are placed through Build Mode. There are no separate stores, premium currencies, or microtransactions involved. Everything is bought with Meow earned through normal gameplay.
Branded Items vs. Generic Items
The table below summarizes the key differences between branded and generic items in inZOI.
Aspect | Branded Items | Generic Items |
|---|---|---|
Visual design | Modeled after real products with accurate proportions and branding | Original designs created by the inZOI art team |
Functionality | Identical to generic counterparts | Standard gameplay functionality |
Price | Varies; some cost more, some cost less than equivalents | Standard pricing |
Availability | Same stores and apps as generic items | Same stores and apps |
Color options | Specific to each branded product | Specific to each generic product |
Future updates | May expand as new brand deals are announced | Expanded through regular content updates |
Future Partnerships
Krafton has positioned inZOI as a long-term franchise, and the existing brand partnerships suggest that more collaborations could arrive as the game moves through early access toward full release. The current partners are all major South Korean corporations, which aligns with Krafton's own roots as a South Korean publisher. Whether future partnerships will expand to companies outside South Korea remains to be seen.
Players can keep track of new brand additions through the smartphone apps (for vehicles) and the Build Mode catalog (for electronics and furniture). New branded items are typically announced alongside major game updates.
Confirmed Partners
Samsung Electronics
Samsung is one of InZOI's most prominent brand partners. In-game Samsung products include refrigerators, washing machines, televisions, monitors, and smartphones. These items are available in Build Mode and function identically to their generic counterparts, but carry the Samsung branding and product design. Samsung Electronics is one of the world's largest technology companies, headquartered in Suwon, South Korea.
Samsung Display
A separate partnership from Samsung Electronics, Samsung Display's involvement focuses on display technology integration. This includes high-resolution in-game screens and monitors that reflect Samsung Display's AMOLED and OLED panel technology. The visual fidelity of in-game displays is enhanced through this collaboration.
LG Electronics
LG Electronics provides in-game home appliances and entertainment products. LG-branded items include kitchen appliances, air conditioning units, and audio systems. Like Samsung products, LG items are available through Build Mode and serve the same gameplay functions as generic items. LG Electronics is headquartered in Yeouido, Seoul, South Korea.
Hyundai Motor
Hyundai Motor's partnership brings real Hyundai vehicles into InZOI. Players can purchase and drive Hyundai cars, which appear alongside the game's fictional vehicle models. The Hyundai vehicles feature accurate exterior designs and are part of the vehicle system expanded in the v0.7.0 update, which added driving mechanics and bicycles. Hyundai Motor Company is South Korea's largest automaker.
Strategic Context
Krafton, the publisher of InZOI, has positioned the game as more than a traditional life simulation. By incorporating real brands, InZOI functions as a virtual space where companies can show products to a large, engaged audience. This approach generates additional revenue for the game's ongoing development while giving players a more immersive, real-world-connected experience.
The brand partnership model is common in Korean gaming and entertainment industries, where product placement in games, TV dramas, and films is widely accepted. InZOI extends this tradition into the life simulation genre, where the domestic setting makes product integration feel natural rather than intrusive.