Bubbly is the in-game social media platform in inZOI, functioning as the game's equivalent of Instagram. Accessible through the Smartphone, Bubbly allows Zois to post selfies, leave complimentary comments, spread rumors, and influence fashion trends across the city. The platform connects to the Karma system, the Values system, the Media Production skill, and even drives fashion trend virality among NPCs.
Accessing Bubbly
Bubbly is accessed through the Zoi's Smartphone. Press P on the keyboard or click the smartphone icon next to the Zoi's portrait at the bottom of the screen. Bubbly actions appear in the character's context menu under the Smartphone submenu rather than through a standalone app interface.
To unlock the core selfie-posting feature, a Zoi must reach at least 60 Challenger Value points. The Challenger Value reflects a Zoi's desire for adventure and self-expression. Values range from 0 to 100; at 60 or above, a Value starts unlocking value-specific Urges and actions.
Traits That Boost Challenger Value
Certain traits give Zois a head start toward reaching 60 Challenger, since each trait includes a predefined set of Values. The following traits include Challenger in their Value set:
Trait | Values Included |
|---|---|
Challenger, Accomplishment, Pleasure, Authority | |
Challenger, Accomplishment, Authority, Love | |
Coexistence, Safety, Challenger, Autonomy | |
Challenger, Accomplishment, Autonomy, Pleasure | |
Safety, Challenger, Rule-Abiding, Traditionalist | |
Coexistence, Challenger, Authority, Love |
The Adventurer trait is the most commonly recommended for quickly reaching the 60-point Challenger threshold. Activities that naturally boost Challenger Value include painting, singing, socializing, and surfing.
How to Post a Selfie
Once the Challenger Value threshold is met, follow these steps to post on Bubbly:
Right-click on your Zoi to open the context menu
Select the Smartphone option from the dropdown
Scroll to find "Post a Selfie on Social Media"
A window opens showing available photos; choose a selfie and confirm the post
The Zoi immediately uploads the photo to Bubbly
Posting a selfie provides several benefits:
Grants the Tranquil emotion, providing a positive mood boost
Earns 5 Meow Coins when it fulfills an Urge
Contributes XP toward the Media Production skill
Satisfies the "Post a Selfie on Social Media" Urge if it is active
Selfie Spots
Selfie spots are special photo locations scattered around each city, marked by camera icons on the ground at places like parks, beaches, and landmarks. Zois can use these spots to take photos with their smartphone camera, desktop-mounted cameras for close-ups, or tripod cameras for landscape and portrait shots. The "Wants to Take a Selfie at a Local Attraction" Urge directs Zois to these spots.
Karma Interactions on Bubbly
Several Bubbly actions directly affect a Zoi's Karma alignment. Interactions are marked with a karma symbol (a circle with two dots and tails): blue for good karma, red for bad karma.
Action | Karma Effect | Requirements |
|---|---|---|
Upload Complimentary Post | Good (blue) | Available at Normal karma or higher |
Leave Complimentary Comment | Good (blue) | Available at Normal karma or higher |
Send a Thank You Message | Good (blue) | Available at Normal karma or higher |
Sign Online Petition for Environmental Protection | Good (blue) | Available at Normal karma or higher |
Send a Prank Text | Bad (red) | Available at Normal karma |
Send a Rumor Text | Bad (red) | Requires Slightly Bad karma |
Send a Malicious Rumor Text | Bad (red) | Requires Bad karma |
At Best karma level, a Zoi receives a text message from an Anonymous Supporter. Replying with any of the three available options gives a corresponding reward.
Spreading Rumors
The rumor mechanic is one of Bubbly's most impactful features. Rumors sent through the platform can seriously disrupt the target's social life.
To send a rumor text:
Ensure the Zoi has at least Slightly Bad karma (for regular rumors) or Bad karma (for malicious rumors)
Click on the Zoi and choose Personal Action
Scroll to find Send a Rumor Text (or Send a Malicious Rumor Text)
The rumor is distributed through Bubbly to other Zois
Effects of spreading rumors include:
The target's Relationships can deteriorate as friends distance themselves
Their reputation and social standing in the community drops
Victims may become withdrawn, anxious, or desperate to clear their name
The game uses AI-driven NPC reactions, creating unpredictable social consequences
After sending a rumor, the Zoi receives text message notifications from Bubbly about whether the rumor is gaining traction or being ignored. Rumors can also be spread in person through the News social interaction category by selecting "Spread News About [Zoi's Name]," though this is limited to once per target per person.
Fashion Trend Virality
One of Bubbly's more unique features is its ability to influence fashion trends. When a Zoi posts about a particular item on Bubbly (such as a hat), other Zois around the city may start wearing the same item. Some NPCs will even pull out the featured item and wear it when passing by the original poster on the street. The game features "a few different kinds of virality between Zois, from gossip to fashion styles to actual colds," and Bubbly is one of the primary vectors for fashion spread.
Social and Mood Effects
Regular activity on Bubbly contributes to a Zoi's social life and Needs in several ways. Posting selfies grants the Tranquil emotion and contributes to overall emotional well-being. Complimentary posts and comments are positive karma actions that may improve how other Zois perceive and interact with yours. These activities help maintain the Social Need through public visibility and engagement.
On the other hand, using Bubbly to spread rumors or send prank texts can lower Karma and create social tension. Zois with high bad karma face consequences in the afterlife: they are doomed to linger as a Ghost after death.
Media Production Skill
Posting selfies online and taking photos at selfie spots provides experience toward the Media Production skill. The experience gain per action is modest, so leveling this skill through Bubbly alone is slow. Media Production also levels up through video editing on computers, which provides faster progression.
Karma System Changes
The v0.1.6 hotfix (April 22, 2025) reduced the frequency of karma-related interactions by 50%, since they were occurring too often and interrupting gameplay. The evaluation scale was also revised from "slightly bad or lower / normal or higher" to "bad or lower / good" to prevent overly frequent negative evaluations.
The v0.4.0 update (October 30, 2025) made larger changes: karma score display, icons, and dedicated menu items were removed, and karma-based interactions were merged into the general interaction system. City-level karma tracking was eliminated entirely. Two karma-related donuts were also removed from the Meow Store. The karma system is currently being reworked by the development team, and some players report that karma-marked interactions no longer visibly track progression.