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Brand Partnerships
April 10, 2026 at 12:33 PM
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InZOI features official brand partnerships with several major Korean and international companies. These collaborations bring real-world products into the game as functional furniture, appliances, electronics, and vehicles. Branded items look and behave like their real-world counterparts, adding a layer of authenticity to the simulation.
Brand partnerships are a core part of Krafton's vision for InZOI as a lifestyle platform. Rather than relying solely on fictional brands, the game integrates recognizable products that players encounter in everyday life. This strategy positions InZOI as a space where brands can engage with consumers through interactive, in-game experiences.
Samsung is one of InZOI's most prominent brand partners. In-game Samsung products include refrigerators, washing machines, televisions, monitors, and smartphones. These items are available in Build Mode and function identically to their generic counterparts, but carry the Samsung branding and product design. Samsung Electronics is one of the world's largest technology companies, headquartered in Suwon, South Korea.
A separate partnership from Samsung Electronics, Samsung Display's involvement focuses on display technology integration. This includes high-resolution in-game screens and monitors that reflect Samsung Display's AMOLED and OLED panel technology. The visual fidelity of in-game displays is enhanced through this collaboration.
LG Electronics provides in-game home appliances and entertainment products. LG-branded items include kitchen appliances, air conditioning units, and audio systems. Like Samsung products, LG items are available through Build Mode and serve the same gameplay functions as generic items. LG Electronics is headquartered in Yeouido, Seoul, South Korea.
Hyundai Motor's partnership brings real Hyundai vehicles into InZOI. Players can purchase and drive Hyundai cars, which appear alongside the game's fictional vehicle models. The Hyundai vehicles feature accurate exterior designs and are part of the vehicle system expanded in the v0.7.0 update, which added driving mechanics and bicycles. Hyundai Motor Company is South Korea's largest automaker.
Branded items integrate into InZOI's existing gameplay systems without requiring special mechanics:
Purchasing: Branded items are available in Build Mode alongside generic items. They are bought with Meow (the in-game currency) at prices comparable to non-branded equivalents.
Functionality: A Samsung refrigerator works exactly like any other refrigerator in the game. Branded items do not offer gameplay advantages or disadvantages over generic alternatives.
Aesthetics: The primary difference is visual. Branded items use the real product's industrial design, colors, and logo placement.
Availability: Some branded items may be introduced through content updates or seasonal events. Check the patch notes for newly added branded content.
Krafton, the publisher of InZOI, has positioned the game as more than a traditional life simulation. By incorporating real brands, InZOI functions as a virtual space where companies can showcase products to a large, engaged audience. This approach generates additional revenue for the game's ongoing development while giving players a more immersive, real-world-connected experience.
The brand partnership model is common in Korean gaming and entertainment industries, where product placement in games, TV dramas, and films is widely accepted. InZOI extends this tradition into the life simulation genre, where the domestic setting makes product integration feel natural rather than intrusive.
Krafton has indicated that additional brand partnerships will be announced as InZOI continues its Early Access development. The current roster of Samsung, LG, and Hyundai is expected to expand to include fashion, food, and other consumer product categories. Players can expect new branded items to appear in future content updates.
