Creative Studio

Overview

The Creative Studio is a standalone application that KRAFTON released on Steam to let players create and customize Zois and build properties outside the main inZOI game. It served as both a creative sandbox and an on-ramp for new players who wanted to experiment with inZOI's customization tools before purchasing the full game. Everything made in Creative Studio could be uploaded to Canvas, inZOI's integrated user-generated content (UGC) sharing platform, and then downloaded into the main game.

Creative Studio was divided into two modes: the Character Studio for designing Zois and the Build Studio (also called Blueprint Studio) for constructing properties. KRAFTON originally released the Character Studio as a limited-time demo from August 21 to August 26, 2024 (UTC), available for five days on Steam. The expanded Creative Studio (with the Build Studio included) launched ahead of inZOI's Early Access release, available to everyone from March 23 to March 27, 2025. The Creative Studio was a time-limited promotional demo, not a permanently available application, and access ended when the full Early Access build launched on March 28, 2025.

Character Studio

The Character Studio provided access to the same Create-a-Zoi editor found in the full game. Players could customize over 250 individual parameters across facial features, body shape, skin tone, hairstyle, clothing, accessories, nail art, and more. Every slider and option from the main game was available, including the ability to fine-tune details like sleeve length, aging lines, height, body type, complexion, and individual finger shapes.

AI Texture

One of the standout features is AI Texture, a generative AI tool that creates custom fabric patterns and textures for clothing. Players type a text prompt describing the pattern they want, and the system generates unique texture variations. According to KRAFTON, all art assets used by the generative AI are sourced exclusively from KRAFTON's own games (such as PUBG) and copyright-free material, ensuring no third-party intellectual property is used. AI Texture works on clothing items and furniture, allowing for essentially unlimited customization without requiring external design software.

Saving and exporting characters

Finished characters are saved as Zoi Presets. A preset captures the complete character (face, body, outfit, and accessories) as a single package. Presets can be kept locally or uploaded to Canvas for others to download. Players can also save partial presets covering just the face or just the outfit if they want to share only one aspect of their design.

Build Studio

The Build Studio (referred to as the Blueprint Studio in some official materials) is a sandbox version of the game's Build Mode. Players can construct properties from scratch by mixing and matching architectural elements like walls, roofs, stairs, fences, platforms, and gates. They can decorate spaces with a variety of objects and design custom furniture to personalize every detail.

Build Studio supports the full catalog of furniture and decorative items. Players can design anything from cozy studio apartments to sprawling mansions, then upload completed lots, individual rooms, or single furniture pieces to Canvas.

3D Printer

The 3D Printer lets players create custom objects by uploading reference images from their computer. The system uses AI to convert the 2D image into a 3D model, a process that takes approximately 20 seconds. The resulting object can then be used as a furniture piece or decoration, or turned into a wearable accessory. For best results, KRAFTON recommends using high-quality images with a plain background, no strong shadows, and no other objects in frame. The 3D Printer works best with symmetrical objects (like vases) or objects where only one side is visible (like wall plaques).

3D-printed items can be saved as furniture presets and uploaded to Canvas like any other creation. To upload a 3D-printed item to Canvas, players enter Build Mode, place the item, select it, choose "Save Furniture Preset," capture photos, and then upload. The 3D Printer is available in both the standalone Creative Studio and the main game's Build Mode.

Canvas

Canvas is inZOI's built-in UGC sharing platform. It functions as a gallery, workshop, and social network for creators. On launch day, Canvas attracted more than 1.2 million players and received over 470,000 pieces of uploaded content. Canvas is accessible in multiple ways:

• In-game through Create-a-Zoi and Build Mode menus, via the blue Canvas icon

• From the inZOI lobby by clicking the Canvas button

• Web browser at canvas.playinzoi.com, which lets players browse, like, and comment on creations from a PC or phone without launching the game

All methods require a linked KRAFTON ID account. To access Canvas, players must either register or log in to their KRAFTON account using account credentials or a QR code. KRAFTON IDs can be created through Steam, email, or other supported login methods.

Content categories

Six types of content can be shared on Canvas:

1. Zois full character designs with face, body, and outfit

2. Faces facial designs only, without body or clothing data

3. Clothing outfit combinations that can be applied to any Zoi

4. Properties complete lots including house structure, rooms, and all placed furniture

5. Rooms individual room designs with walls, flooring, ceiling, and furnishings

6. Furniture single pieces, including items created with the 3D Printer

Only creations made within the game or Creative Studio can be shared on Canvas. Custom content or mods created with external tools cannot be uploaded. There is also community interest in adding a poses category for sharing creations made with the AI Pose Maker, though this has not been implemented as of February 2026.

Uploading creations

To upload a creation to Canvas, players click the "Upload to Canvas" button in the Create-a-Zoi or Build Mode menus. The upload form includes:

• Title a name for the creation

• Description optional text explaining the design or its features

• Screenshots up to 4 photos captured in Photo Mode or uploaded from saved images

• Tags up to 15 tags to help others find the creation through search

• Contributors optional field to credit other players who contributed

Uploads become available to the community after submission. For character presets, the upload includes selecting a Zoi Preset, Face, or Outfit category. For 3D-printed furniture, the process involves placing the item, saving it as a furniture preset, rotating it to set the thumbnail appearance, then completing the upload form.

Downloading creations

When browsing Canvas in-game, clicking on a creation and pressing Download adds it to the player's presets. When using the web browser version, clicking Schedule Download queues the item for transfer; scheduled downloads are automatically downloaded when the game is next launched. Downloaded Zois appear in Create-a-Zoi presets, downloaded lots appear in Build Mode property presets, and furniture appears in the appropriate categories.

There is a limit on scheduled downloads from the web browser. Players have reported a maximum of 10 items queued at once. This limit resets over time. Downloads made directly from within the game lobby do not appear to share this restriction.

Discovery and browsing

Canvas provides several ways to find content:

• Trending shows creations with high recent engagement

• Rankings highlights the most popular posts over specific time periods

• Search filter by category, tags, or keywords

• Following a feed of new uploads from creators the player follows

Players can like creations to save them for later and leave comments. The like system feeds into the creator ranking algorithm and helps surface popular content.

Creator ranking system

Canvas uses a four-tier ranking system that rewards active and popular creators:

1. Newbie the default rank for all new creators

2. Silver reached after accumulating likes and followers past the initial threshold

3. Gold a higher threshold indicating consistent popularity

4. Diamond the top tier, reserved for the most followed and liked creators on the platform

As creators gain likes and followers, they progress through the tiers. Having other players download or like creations contributes to rank advancement. Rankings for different content categories are calculated differently, and KRAFTON adjusts the ranking algorithms periodically. The ranking system is designed to provide all creators with a fair opportunity while safely managing the community. Higher-ranked creators may unlock additional features and appear more prominently in discovery feeds.

Moderation

Canvas has a community reporting system. Players can report creations that violate guidelines (inappropriate content, stolen designs, misleading tags). KRAFTON moderates reported content and can remove creations or restrict creator accounts. The system is designed to keep the platform safe and fair for all users.

Popular content trends

Since launch, several content niches have emerged as particularly popular on Canvas:

• Celebrity recreations players use the detailed character editor to recreate real-world celebrities, fictional characters, and video game protagonists

• Architectural builds elaborate mansions, modern minimalist homes, and themed commercial properties are among the most downloaded lots

• Custom clothing creators use AI Texture to design unique fashion collections and share them as outfit presets

• 3D-printed novelty items custom furniture and accessories generated from reference images, from miniature statues to creative wall art

Shortly after launch, the Canvas platform also attracted attention for user-generated content that mimicked real-world intellectual property. KRAFTON's moderation system works to address content that violates guidelines while keeping the platform open for creative expression.

Compatibility and integration

Presets created in the Creative Studio during its availability windows were designed to carry over to the full game. KRAFTON stated that creations uploaded from Creative Studio would remain on Canvas and be usable in inZOI after the Early Access launch. Both the standalone app and the main game shared the same Canvas platform and KRAFTON ID account.

Some facial features or clothing items from earlier versions of the Character Studio (August 2024) may render slightly differently due to asset updates between the demo and the Early Access build. KRAFTON aimed to maintain backward compatibility but could not guarantee pixel-perfect consistency across major updates.