Revision 5

Fictional Brands and Parodies

Fictional brands are a defining feature of the Grand Theft Auto series. Every GTA game since GTA III has built a parallel consumer universe filled with parody companies that satirize real corporations, products, and cultural trends. Grand Theft Auto VI continues this tradition with dozens of confirmed brands across every sector of Leonida's economy, from beer and soft drinks to airlines and financial institutions. Some are returning favorites from previous games. Others are entirely new to GTA VI.

The brands listed below have been confirmed through official trailers, Rockstar screenshots, the official Rockstar Games website, and credible domain registrations attributed to Take-Two Interactive. Unverified fan speculation and brands visible only in the 2022 leak footage are excluded unless separately confirmed in official materials.

Food and Drink

Several GTA series staple food and beverage brands are confirmed to return in Leonida, visible on store shelves, signage, and vending machines in both trailers.

Logger Beer and Pißwasser are both visible during the store robbery scene in Trailer 1, where Jason and Lucia burst through the doors of a liquor store. Sprunk and eCola have been series rivals since GTA: Vice City (2002), functioning as the GTA universe's version of the Coca-Cola vs. Pepsi competition.

Fashion

Sessanta Nove is confirmed through a woman wearing the brand's monogram bikini in Trailer 1. The brand first appeared in the GTA series in GTA V (2013), where it was a high-end fashion label featured in Los Santos. The name is a crude double entendre typical of GTA's humor. In GTA VI, the monogram pattern closely resembles Louis Vuitton's signature logo pattern. Character customization in GTA VI likely includes Sessanta Nove as a wearable fashion label.

Vehicle Manufacturers

GTA VI features vehicles from numerous fictional manufacturers, many returning from previous entries. The following brands have been confirmed through official trailer footage, Rockstar's released screenshots, and the 70-plus images published alongside Trailer 2. For a full list of identified vehicles, see the vehicles article.

The Declasse Tulip is especially significant: it serves as Jason and Lucia's getaway car in the final shot of Trailer 2. The Bravado lineup is heavily represented, with at least four confirmed models, matching the prevalence of muscle cars and trucks in the Leonida setting.

Media and News

Weazel News has been the GTA series' primary Fox News parody since GTA IV. In GTA VI, it returns with updated graphics that closely mirror modern Fox News presentation. Mega Noticias is new to GTA VI and is described as the Spanish-language division of Megamundo. Its inclusion reflects the bilingual media landscape of real-life South Florida. In Trailer 1, Mega Noticias covers a prosecution report from Vice-Dale County, the GTA equivalent of Miami-Dade County.

Retail and Services

Uncle Jack's Liquor appears in two distinct scenes in Trailer 1. In one, Jason and Lucia walk casually through the store's aisles. In a separate shot, the two burst out through the store's doors armed, confirming it as a location the player can interact with and rob. RON has been GTA's primary gas station brand since GTA IV and is confirmed to return in Leonida.

Entertainment Venues

NINE1NINE is GTA VI's parody of E11EVEN, Miami's famous 24-hour nightclub. The venue name follows the same letter-number substitution pattern. It first appears as a banner in Trailer 1, then physically in Trailer 2 where Jason, Lucia, and a third character visit and dance inside. Jack of Hearts is a strip club in Crosstown, Vice City, owned by Boobie Ike, one of the characters connected to the Only Raw Records label. Sahara Arena is visible in Downtown Vice City and serves as the home venue for the Vice City Narcos basketball team.

Sports Teams

Both teams are associated with Dre'Quan Priest, a character described on the Rockstar website as a former street-level dealer who has moved into the music industry. His wardrobe in official promotional screenshots rotates between Narcos and Manatees gear, suggesting both franchises are prominent in Vice City's sports culture. The Manatees jersey uses the same aqua color scheme as the real Miami Dolphins. The Narcos name plays on Miami's drug trafficking history, fitting GTA's satirical tone.

Transportation

FlyUS has been GTA's primary airline since GTA IV. A FlyUS jet with a new updated livery appears in Trailer 2. Adios Airlines has a yellow livery inspired by DHL Express and Iberia, and its name (Spanish for "goodbye") is a darkly comic pun. Post OP is GTA's parody of FedEx and UPS. The name is a double entendre referencing post-operative surgery, reinforced by the company's slogan "No Longer Just Mail" (a pun on "male"). Delivery vans are visible across Leonida.

Financial Institutions

Sinfrontera National Bank ("Without Borders" in Spanish) is the most prominent financial brand in GTA VI. Its branch robbery is a centerpiece scene in Trailer 2 and likely represents the "easy score gone wrong" referenced in Rockstar's official story synopsis. Fleeca Bank, a series staple since GTA V (where players could rob Fleeca branches in GTA Online), appears to return with credit card signage visible on storefronts.

Take-Two Domain Registrations

In early 2025, GTA insider Tez2 reported on GTAForums that multiple domain names had been registered under Take-Two Interactive's nameservers. Major outlets including TechRadar, GamesRadar, and GameSpot independently verified the registrations. The domains were subsequently moved to MarkMonitor, a brand-protection service commonly used by major publishers to secure in-game intellectual property.

While these registrations are not official Rockstar announcements, the Take-Two nameserver connection and MarkMonitor transfer make them credible indicators of in-game brands. The following app and website parodies were discovered through this process:

These app parodies fit naturally alongside the confirmed in-game phone system visible in the trailers, which includes a TikTok-style social media feed. Additional registered domains (leonidagov.org, brianandbradley.com, and others) suggest a deep layer of in-game internet content similar to GTA V's extensive Eyefind browser websites.

Brand Continuity Across the Series

GTA VI's brand universe draws from over two decades of fictional corporate lore. Many of the confirmed brands first appeared in GTA III (2001) or GTA: Vice City (2002) and have evolved across each new entry. The series maintains remarkable internal consistency: Sprunk has competed with eCola for 20 years, RON has fueled every GTA city since Liberty City in GTA IV, and Weazel News has covered every major in-game event since its GTA IV debut.

What sets GTA VI apart is the introduction of modern tech parodies (ride-sharing apps, messaging platforms, content creator platforms) alongside these legacy brands. Previous GTA games parodied the dominant tech of their era: GTA IV mocked MySpace and early smartphones, GTA V satirized Facebook, Twitter, and Apple. GTA VI appears set to target the app-driven, gig-economy culture of the 2020s.

The bilingual nature of many GTA VI brands (Sinfrontera, Mega Noticias, Adios Airlines) also shows a change from previous entries. While GTA: Vice City had some Spanish-language elements (Espantoso radio station, the Diaz drug empire), GTA VI appears to integrate Latin culture far more deeply into its commercial landscape, matching the real demographics of modern South Florida.