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Aniimo has been shown at a run of industry showcases and consumer conventions since its reveal, and several of those appearances were the first chance the public had to play it. This page collects the confirmed ones. For the closed beta history, see Development.
Appearances
Date | Event | What Was Shown |
|---|---|---|
June 2025 | Xbox Games Showcase | The reveal, with the first trailer and the announcement of a free-to-play, cross-platform creature-catching RPG. |
August 2025 | Gamescom, Cologne | The studio's first offline event. Aniimo appeared with Xbox and was playable in beta form at the Xbox booth. |
September 2025 | Tokyo Game Show | A dedicated trailer, released alongside the pre-registration campaign. |
December 2025 | The Game Awards | A special trailer that opened sign-ups for the second closed beta. |
April 2026 | PAX East, Boston | A playable demo on the show floor, with hardware supplied by Xbox. |
July 2026 | Games convention, Shanghai | A booth built around a playable demo, with an RV-themed stage, merchandise, and a graphics-card giveaway run with a hardware partner. It ran during the Global Closed Beta. |
26 to 30 August 2026 | Gamescom, Cologne | Hands-on gameplay, daily special-guest appearances, and prize giveaways, at the game's own booth. |
Gamescom 2026
The studio confirmed its Gamescom 2026 attendance in early August 2026, shortly after the Global Closed Beta closed, making it the game's first public appearance since that test. The show ran from 26 to 30 August 2026 at the exhibition grounds in Cologne, and Aniimo had a stand in Hall 6 at booth 1C041.
The studio used the show to announce the game's global launch dates on August 26, 2026, publishing a launch date trailer the same day. The publisher places that trailer's debut in the show's Opening Night Live broadcast, which makes it the game's first appearance on that stage. The booth programme covered hands-on gameplay, on-stand activities, daily appearances by special guests, and prize draws, with an Alienware Aurora 16 gaming laptop and an NVIDIA GeForce RTX 5080 graphics card among the named prizes.
This was the second Gamescom the game attended, after its 2025 appearance at the Xbox stand, and the first at which it had its own booth. In the run-up to the show, the studio also ran a giveaway on its official community server from August 13 to 19, 2026, offering seven custom Xbox controllers themed after Susuta.
Time to Aniimo
A pre-launch web event called Time to Aniimo ran from August 26, 2026 at 10:00 to September 3, 2026 at 23:59 (UTC+8). Players logged in daily to hatch Aniimo and exchange them with friends, and the reward is a Limited-Edition Profile Card Background delivered in game at global launch. The event was offered in English, Japanese, Korean and Traditional Chinese, and rewards bind to the email address used for the event, which must match the one used to create the player's first character.
The event has ended. Rewards from it arrive at launch rather than during the event window.
Community Programmes
Away from the show floor, the studio has run its own broadcasts and community programmes. A livestream in January 2026 previewed the second closed beta over roughly forty minutes, and a second stream ran during the Global Closed Beta. Three further videos went up in the fortnight before release: a behind-the-scenes piece on September 2, a thank-you to Gamescom attendees on September 8, and a Twining showcase on September 10. As of September 13, 2026, three days before the PC and console launch, no launch-day broadcast was scheduled: the official video channel listed no upcoming or scheduled stream, and none had been announced in the news feed.
A global creator recruitment programme opened in June 2026, offering accepted applicants beta access, official assets, and rewards for participating in content events.
The studio also ran a Design Your Aniimo contest, which drew around 600 entries. Two grand prize winners were selected, each receiving a $999 voucher, with ten runners-up at $400. The two grand prize designs were confirmed to join the game as real creatures roaming Idyll from global launch, which makes them the only player-created Aniimo in the game at release.
The studio has also run a long-running creature feature series introducing individual Aniimo one at a time, covering Susuta, Celestis, Baleetle, Helmut, Pomegg, Fentuft, Hummin, Skippy, Flutternym, Dewy, Budclaw, Nimbi, Shelly and Emberpup across fourteen instalments, with further entries published only in other languages.
The pre-registration campaign that ran alongside these events passed 30 million sign-ups before launch; see Development for its milestone rewards.