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11 Bubbly is the in-game social media platform in inZOI, functioning as the game's equivalent of Instagram. Accessible through the Smartphone, Bubbly allows Zois to post selfies, leave complimentary comments, spread rumors, and influence fashion trends across the city. The platform connects to the Karma system, the Values system, the Media Production skill, and even drives fashion trend virality among NPCs.
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33 Accessing Bubbly
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55 Bubbly is accessed through the Zoi's Smartphone. Press P on the keyboard or click the smartphone icon next to the Zoi's portrait at the bottom of the screen. Bubbly actions appear in the character's context menu under the Smartphone submenu rather than through a standalone app interface.
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77 To unlock the core selfie-posting feature, a Zoi must reach at least 60 Challenger Value points. The Challenger Value reflects a Zoi's desire for adventure and self-expression. Values range from 0 to 100; at 60 or above, a Value starts unlocking value-specific Urges and actions.
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99 Traits That Boost Challenger Value
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1111 Certain traits give Zois a head start toward reaching 60 Challenger, since each trait includes a predefined set of Values. The following traits include Challenger in their Value set:
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1413 TraitValues IncludedAdventurerChallenger, Accomplishment, Pleasure, AuthorityCharmerChallenger, Accomplishment, Authority, LoveExplorerCoexistence, Safety, Challenger, AutonomyIndividualistChallenger, Accomplishment, Autonomy, PleasureSentinelSafety, Challenger, Rule-Abiding, TraditionalistSocial ActivistCoexistence, Challenger, Authority, Love
1514 The Adventurer trait is the most commonly recommended for quickly reaching the 60-point Challenger threshold. Activities that naturally boost Challenger Value include painting, singing, socializing, and surfing.
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1716 How to Post a Selfie
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1918 Once the Challenger Value threshold is met, follow these steps to post on Bubbly:
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2120 Right-click on your Zoi to open the context menuSelect the Smartphone option from the dropdownScroll to find "Post a Selfie on Social Media"A window opens showing available photos; choose a selfie and confirm the postThe Zoi immediately uploads the photo to Bubbly
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2322 Posting a selfie provides several benefits:
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2524 Grants the Tranquil emotion, providing a positive mood boostEarns 5 Meow Coins when it fulfills an UrgeContributes XP toward the Media Production skillSatisfies the "Post a Selfie on Social Media" Urge if it is active
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2726 Selfie Spots
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2928 Selfie spots are special photo locations scattered around each city, marked by camera icons on the ground at places like parks, beaches, and landmarks. Zois can use these spots to take photos with their smartphone camera, desktop-mounted cameras for close-ups, or tripod cameras for landscape and portrait shots. The "Wants to Take a Selfie at a Local Attraction" Urge directs Zois to these spots.
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3130 Karma Interactions on Bubbly
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3332 Several Bubbly actions directly affect a Zoi's Karma alignment. Interactions are marked with a karma symbol (a circle with two dots and tails): blue for good karma, red for bad karma.
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3634 ActionKarma EffectRequirementsUpload Complimentary PostGood (blue)Available at Normal karma or higherLeave Complimentary CommentGood (blue)Available at Normal karma or higherSend a Thank You MessageGood (blue)Available at Normal karma or higherSign Online Petition for Environmental ProtectionGood (blue)Available at Normal karma or higherSend a Prank TextBad (red)Available at Normal karmaSend a Rumor TextBad (red)Requires Slightly Bad karmaSend a Malicious Rumor TextBad (red)Requires Bad karma
3735 At Best karma level, a Zoi receives a text message from an Anonymous Supporter. Replying with any of the three available options gives a corresponding reward.
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3937 Spreading Rumors
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4139 The rumor mechanic is one of Bubbly's most impactful features. Rumors sent through the platform can seriously disrupt the target's social life.
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4341 To send a rumor text:
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4543 Ensure the Zoi has at least Slightly Bad karma (for regular rumors) or Bad karma (for malicious rumors)Click on the Zoi and choose Personal ActionScroll to find Send a Rumor Text (or Send a Malicious Rumor Text)The rumor is distributed through Bubbly to other Zois
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4745 Effects of spreading rumors include:
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4947 The target's Relationships can deteriorate as friends distance themselvesTheir reputation and social standing in the community dropsVictims may become withdrawn, anxious, or desperate to clear their nameThe game uses AI-driven NPC reactions, creating unpredictable social consequences
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5149 After sending a rumor, the Zoi receives text message notifications from Bubbly about whether the rumor is gaining traction or being ignored. Rumors can also be spread in person through the News social interaction category by selecting "Spread News About [Zoi's Name]," though this is limited to once per target per person.
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5351 Fashion Trend Virality
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5553 One of Bubbly's more unique features is its ability to influence fashion trends. When a Zoi posts about a particular item on Bubbly (such as a hat), other Zois around the city may start wearing the same item. Some NPCs will even pull out the featured item and wear it when passing by the original poster on the street. The game features "a few different kinds of virality between Zois, from gossip to fashion styles to actual colds," and Bubbly is one of the primary vectors for fashion spread.
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5755 Social and Mood Effects
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5957 Regular activity on Bubbly contributes to a Zoi's social life and Needs in several ways. Posting selfies grants the Tranquil emotion and contributes to overall emotional well-being. Complimentary posts and comments are positive karma actions that may improve how other Zois perceive and interact with yours. These activities help maintain the Social Need through public visibility and engagement.
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6260 On the other hand, using Bubbly to spread rumors or send prank texts can lower Karma and create social tension. Zois with high bad karma face consequences in the afterlife: they are doomed to linger as a Ghost after death.
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6462 Media Production Skill
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6664 Posting selfies online and taking photos at selfie spots provides experience toward the Media Production skill. The experience gain per action is modest, so leveling this skill through Bubbly alone is slow. Media Production also levels up through video editing on computers, which provides faster progression.
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6866 Karma System Changes
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7068 The v0.1.6 hotfix (April 22, 2025) reduced the frequency of karma-related interactions by 50%, since they were occurring too often and interrupting gameplay. The evaluation scale was also revised from "slightly bad or lower / normal or higher" to "bad or lower / good" to prevent overly frequent negative evaluations.
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7270 The v0.4.0 update (October 30, 2025) made larger changes: karma score display, icons, and dedicated menu items were removed, and karma-based interactions were merged into the general interaction system. City-level karma tracking was eliminated entirely. Two karma-related donuts were also removed from the Meow Store. The karma system is currently being reworked by the development team, and some players report that karma-marked interactions no longer visibly track progression.