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Brand Partnerships - Version 5 vs Version 6
Apr 12, 2026, 09:08 AM
Restored detailed content from pre-April-10 revision and merged with current version
Apr 27, 2026, 04:47 PM
Cleaned punctuation and AI-style phrasing (2026-04-27)
11Overview22inZOI sets itself apart from other life simulation games by featuring real-world brand integrations alongside its fictional products. Developer Krafton has partnered with several major South Korean companies to bring authentic, licensed products into the game world. These partnerships span multiple industries: automotive (Hyundai Motor Company), display and consumer electronics (Samsung Display, Samsung Electronics), and home entertainment (LG Electronics).44Branded items function the same as their generic counterparts in terms of core gameplay. A Hyundai car drives at the same speed as any other vehicle, and an LG television serves the same purpose as a standard in-game TV. The difference is visual fidelity and real-world authenticity. Each branded product is modeled after its real counterpart, giving players the option to furnish their homes and garages with recognizable products.66Hyundai Motor Company88Hyundai is the most visible brand partner in inZOI's early access release. Three Hyundai vehicles are available for purchase through the Dream Car app on the in-game smartphone. These cars sit alongside three generic vehicle models (Z-Car, Sedan, and SUV), bringing the total car roster to six. All vehicles are purchased with Meow, the game's currency.1010Hyundai INSTER1212The Hyundai INSTER is a compact subcompact car based on Hyundai's real-world electric city car of the same name. At 14,600 Meow, it is the second cheapest vehicle in the game (after the 10,000-Meow Z-Car). The INSTER seats four Zois, comes with two roof bars and a small trunk, and offers multiple color options. In real life the INSTER is an all-electric A-segment vehicle, though all cars in inZOI currently drive at the same speed regardless of their real-world powertrain.1414Hyundai AZERA1616The Hyundai AZERA is a premium full-size sedan priced at 37,110 Meow. It seats five Zois and is available in five color options. The AZERA costs roughly 7,000 Meow more than the generic Sedan (30,000 Meow), which offers comparable seating and color variety. Players who want a more distinguished look on the road tend to choose the AZERA for its sleeker design, even though it provides no mechanical advantage over the standard Sedan.1818Hyundai IONIQ 52020The Hyundai IONIQ 5 is widely considered the best-looking car in inZOI. Priced at 47,000 Meow, it seats five Zois and features the distinctive angular design of its real-world electric crossover counterpart. Despite being 8,000 Meow cheaper than the generic SUV (55,000 Meow), the IONIQ 5 is often ranked above it by players thanks to its modern styling and strong color palette. Like all vehicles, it is purchased through the Dream Car app and can be stored at the player's home.21+The Hyundai IONIQ 5 is widely considered the best-looking car in inZOI. Priced at 47,000 Meow, it seats five Zois and has the distinctive angular design of its real-world electric crossover counterpart. Despite being 8,000 Meow cheaper than the generic SUV (55,000 Meow), the IONIQ 5 is often ranked above it by players thanks to its modern styling and strong color palette. Like all vehicles, it is purchased through the Dream Car app and can be stored at the player's home.2222Branded Vehicles Comparison2424The table below compares all six vehicles available in inZOI, highlighting the three Hyundai models alongside the generic options.25+The table below compares all six vehicles available in inZOI. This points to the three Hyundai models alongside the generic options.2626VehicleBrandTypePrice (Meow)SeatsNotesZ-CarGenericCompact10,0004Cheapest option; practical starter carHyundai INSTERHyundaiCompact14,6004Roof bars and small trunk; modeled after real EVSedanGenericSedan30,0005Mid-range generic sedanHyundai AZERAHyundaiSedan37,1105Premium sedan with five color optionsHyundai IONIQ 5HyundaiCrossover47,0005Fan favorite; angular electric crossover designSUVGenericSUV55,0005Most expensive; flashy color palette2828All six vehicles drive at the same speed and handle identically. The differences are purely cosmetic: body shape, default color options, and overall styling. Color customization is available for every vehicle.2929Samsung Display3131Samsung Display partnered with Krafton to bring thirteen concept OLED products into inZOI as interactive in-game items. The collaboration was announced in July 2024 and showcased at Gamescom that same year. Unlike most in-game electronics, these Samsung Display items represent futuristic concept products rather than currently available consumer devices. Players can place them in their homes and interact with them through their Zois.3333Foldable and Flexible Devices3535Six foldable display products appear in the game:3737ProductForm FactorDescriptionFlex SS-shaped foldA screen that folds twice in an S-shape, creating a compact multi-panel deviceFlex GInward foldA display that folds twice inward, similar to a tri-fold phone conceptRollable FlexRollable (12.4 inches)A 12.4-inch display that rolls up for portability and unrolls for useSlidable Flex DuetSlidable (17.3 inches)A 17.3-inch screen that expands in both directions for a wider viewing areaFlex In&OutMulti-directional foldA display that folds both inward and outward, offering flexible configurationsFlex NoteFoldable notebookA versatile display that functions as either a monitor or a laptop3939Smart Accessories and Speakers4040Beyond screens, Samsung Display's partnership also includes several smart accessories:4242OLED Headphones: Headphones with integrated OLED panels that allow direct music app control in-gameRound OLED: A circular display that shows weather information and doubles as a mirror with a built-in cameraSmart Speaker: A speaker that doubles as a tablet, combining audio playback with a touchscreen interface4444Lee Ho-jung, Head of Product Planning at Samsung Display's Small and Medium Business Division, described the partnership as an opportunity to test how innovative products might be used in everyday life through a simulation environment.4646Samsung Electronics4848Samsung Electronics is listed as one of inZOI's brand partners alongside Samsung Display. While Samsung Display focuses on concept devices and next-generation OLED technology, Samsung Electronics' involvement covers a broader product range. Specific Samsung Electronics product integrations have been less publicly detailed compared to the other partnerships, but the company's branding appears on select in-game electronics and appliances. As inZOI continues through early access, the scope of Samsung Electronics items may expand with future updates.5050LG Electronics5252LG Electronics partnered with Krafton to bring a selection of OLED televisions and lifestyle screens into inZOI. The collaboration was announced in March 2025 and focuses on home entertainment products that players can place in their virtual living spaces through Build Mode. Each LG product is faithfully modeled after its real-world counterpart, including mounting options and design details.5454OLED Televisions5656ProductTypeDescriptionLG OLED evo G5 (97-inch)Wall-mounted TVA massive 97-inch OLED that can be mounted flush against a wall or placed on a standLG OLED FlexBendable TVA display that switches between flat and curved modes, letting players customize the viewing experienceLG OLED Objet Collection PoseFreestanding TVDesigned to resemble high-end furniture or art; blends into living spaces from every angle with a finished back panel5858Lifestyle Screens5959ProductTypeDescriptionLG StanbyMEPortable screenA height-adjustable, rotatable screen that Zois can reposition around the homeLG StanbyME GoPortable screen (carry case)A screen inside a carry-bag-style case; Zois can open it to enjoy entertainment both indoors and outdoors6161All LG products function as televisions or entertainment screens in-game. Players can use them to decorate their homes and customize interior layouts, experiencing how different screen sizes and form factors fit into various room designs.6262How Brand Partnerships Affect Gameplay6464Brand partnerships in inZOI are cosmetic rather than mechanical. Branded items do not provide stat bonuses, unlock special abilities, or gate content behind specific purchases. A Zoi watching a show on an LG OLED Flex gains the same entertainment need boost as one watching a generic television. The Hyundai IONIQ 5 drives at the same speed as the Z-Car.6666The primary appeal is aesthetic. Players who enjoy creating realistic homes and garages can use these branded products to add a layer of real-world authenticity. The Hyundai vehicles offer distinct visual designs not available in the generic car lineup, and Samsung Display's concept devices introduce futuristic gadgets that go beyond what standard in-game electronics offer in terms of appearance.6868Brand items are acquired through the same channels as generic items. Vehicles are purchased through the Dream Car app, while electronics and furniture are placed through Build Mode. There are no separate stores, premium currencies, or microtransactions involved. Everything is bought with Meow earned through normal gameplay.7070Branded Items vs. Generic Items7272The table below summarizes the key differences between branded and generic items in inZOI.7474AspectBranded ItemsGeneric ItemsVisual designModeled after real products with accurate proportions and brandingOriginal designs created by the inZOI art teamFunctionalityIdentical to generic counterpartsStandard gameplay functionalityPriceVaries; some cost more, some cost less than equivalentsStandard pricingAvailabilitySame stores and apps as generic itemsSame stores and appsColor optionsSpecific to each branded productSpecific to each generic productFuture updatesMay expand as new brand deals are announcedExpanded through regular content updates7676Future Partnerships7777Krafton has positioned inZOI as a long-term franchise, and the existing brand partnerships suggest that more collaborations could arrive as the game moves through early access toward full release. The current partners are all major South Korean corporations, which aligns with Krafton's own roots as a South Korean publisher. Whether future partnerships will expand to companies outside South Korea remains to be seen.7979Players can keep track of new brand additions through the smartphone apps (for vehicles) and the Build Mode catalog (for electronics and furniture). New branded items are typically announced alongside major game updates.8181Confirmed Partners8383Samsung Electronics8585Samsung is one of InZOI's most prominent brand partners. In-game Samsung products include refrigerators, washing machines, televisions, monitors, and smartphones. These items are available in Build Mode and function identically to their generic counterparts, but carry the Samsung branding and product design. Samsung Electronics is one of the world's largest technology companies, headquartered in Suwon, South Korea.8787Samsung Display9090A separate partnership from Samsung Electronics, Samsung Display's involvement focuses on display technology integration. This includes high-resolution in-game screens and monitors that reflect Samsung Display's AMOLED and OLED panel technology. The visual fidelity of in-game displays is enhanced through this collaboration.9292LG Electronics9494LG Electronics provides in-game home appliances and entertainment products. LG-branded items include kitchen appliances, air conditioning units, and audio systems. Like Samsung products, LG items are available through Build Mode and serve the same gameplay functions as generic items. LG Electronics is headquartered in Yeouido, Seoul, South Korea.9696Hyundai Motor9898Hyundai Motor's partnership brings real Hyundai vehicles into InZOI. Players can purchase and drive Hyundai cars, which appear alongside the game's fictional vehicle models. The Hyundai vehicles feature accurate exterior designs and are part of the vehicle system expanded in the v0.7.0 update, which added driving mechanics and bicycles. Hyundai Motor Company is South Korea's largest automaker.100100Strategic Context102102Krafton, the publisher of InZOI, has positioned the game as more than a traditional life simulation. By incorporating real brands, InZOI functions as a virtual space where companies can showcase products to a large, engaged audience. This approach generates additional revenue for the game's ongoing development while giving players a more immersive, real-world-connected experience.103+Krafton, the publisher of InZOI, has positioned the game as more than a traditional life simulation. By incorporating real brands, InZOI functions as a virtual space where companies can show products to a large, engaged audience. This approach generates additional revenue for the game's ongoing development while giving players a more immersive, real-world-connected experience.104104The brand partnership model is common in Korean gaming and entertainment industries, where product placement in games, TV dramas, and films is widely accepted. InZOI extends this tradition into the life simulation genre, where the domestic setting makes product integration feel natural rather than intrusive.
