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Marketing History
August 17, 2026 at 03:06 AM
Added internal links to table cells (8 terms)
This page collects every public appearance of DokeV since the project was first announced. The marketing path has been unusually quiet for an open-world game in active development. Each entry below is something Pearl Abyss itself released, attended, or said on the record; press coverage and speculation are not included. See Release Window for the schedule outlook and ROCKSTAR for the song that has anchored most of these moments. Since Pearl Abyss has not released a new DokeV trailer since 2021, this page focuses on the dates of confirmed appearances and the development-status statements the studio itself has made on the record. As recently as Summer Game Fest 2026, the game was absent from the industry's big June showcase, keeping that pattern intact.
Date | Event |
|---|---|
November 7, 2019 | Pearl Abyss publicly teases a project under the codename Project V ahead of the studio's annual showcase. |
November 14, 2019 | DokeV is formally announced at Pearl Abyss Connect 2019, held at G-STAR in Busan, with the first announcement trailer and confirmation of console and PC platforms. |
December 5, 2019 | The original song ROCKSTAR debuts as a lyric video alongside a fresh batch of in-engine screenshots, establishing the K-pop branding the project keeps from this point forward. |
August 25, 2021 | The world-premiere gameplay trailer is shown at Gamescom Opening Night Live. Pearl Abyss simultaneously repositions DokeV from a massively multiplayer online game to a single-player and multiplayer open-world action-adventure. |
December 9, 2021 | The full ROCKSTAR music video is presented at The Game Awards 2021, with characters performing inside the BlackSpace Engine. Sangyoung Kim, lead producer on DokeV, frames the video as a thank-you to the community for the response to the Gamescom reveal. |
December 11, 2021 | The ROCKSTAR music video airs at the MAMA awards ceremony, the first time a video game music video has been presented at the show. |
Through 2022 and 2023 | No major public events. The original internal target of 2023 lapses without a release announcement, and DokeV enters an extended quiet period. |
October 2024 | Pearl Abyss leadership states publicly that DokeV will not launch before 2027, roughly eighteen months after Crimson Desert. |
March 19, 2026 | Crimson Desert launches. The studio's core open-world team becomes available to move onto DokeV at full intensity. |
March 27, 2026 | At Pearl Abyss's 17th annual shareholder meeting, CEO Heo Jin-young confirms the studio's main development team has transitioned to DokeV after Crimson Desert's launch and estimates roughly two to three years from the current timeline to completion and polishing. |
May 12, 2026 | Pearl Abyss's Q1 2026 earnings letter confirms that DokeV is currently in the pre-production stage, with resources prioritised on the project to support a planned title-release cycle of every two to three years. No firm date or storefront listing is announced; the studio commits only to sharing updates as development progresses. |
June 2026 | DokeV does not appear at Summer Game Fest 2026 or its Opening Night Live showcase. The studio gives no new footage, consistent with its statement that the build is still in pre-production and not close to a public release window. |
July 7, 2026 | At a Pearl Abyss shareholder meeting, the studio sets a target of the second half of 2028 and says DokeV has moved past its world-building and asset-creation stages into content production, where the team is building and verifying the core play loop. Leadership confirms DokeV will not appear at Gamescom 2026 in August, where Pearl Abyss instead shows its other title Crimson Desert and gives a talk on its BlackSpace Engine. The decision to withhold footage is described as deliberate: showing gameplay before final polish risks the game being judged before its quality is set. |
July 24, 2026 | Pearl Abyss publishes its July 2026 investor presentation. DokeV's entry lists a schedule of 2H28, a genre of open-world action adventure, platforms of console and PC, and a one-line description of finding Dokebi that grow with people's hope and dreams. The schedule field had read TBA in the deck published on May 14, 2026. No new footage or screenshots accompany the document. |
August 11, 2026 | Pearl Abyss publishes its second-quarter 2026 earnings letter. DokeV gets its own question-and-answer section, the fullest written description of the project the studio has given since 2021. The letter restates the second half of 2028 as the launch target, places full-scale marketing including hands-on playable demos in the second half of 2027, and describes the project as past its foundational system setup and into content expansion and core-loop validation. Asked directly about Gamescom plans, the studio names a BlackSpace Engine technical presentation and partner-run Crimson Desert demos, with no DokeV component. |
Three patterns recur across DokeV's public moments. First, the company prefers to surface DokeV at large industry showcases (G-STAR, Gamescom Opening Night Live, The Game Awards) rather than through frequent dev diaries or social posts. Second, the marketing identity has been remarkably stable since 2019: every major appearance features ROCKSTAR or one of its remixes, dance choreography captured at the Pearl Abyss motion capture studio, and the same bright K-pop visual palette. Third, the studio has consistently treated DokeV as a long-horizon project, repeatedly warning that the build is not close to a release window when asked about a date. Fourth, the studio has now put its reasoning on the record. In August 2026 Pearl Abyss said it is deliberately not advancing the reveal timeline, because it considers sustaining interest through to launch more important than an early look, and because past experience showed that releasing content too early can lead to hype fatigue. The stated plan is to show the game at a point that fully demonstrates its quality and direction.
Despite the long timeline, several routine pre-release marketing beats have not yet happened for DokeV. None of the following have been confirmed by Pearl Abyss as of August 2026:
A storefront listing on Steam, the PlayStation Store, the Xbox Store, or any other PC or console platform.
A public hands-on demo of any kind, including private press demos that have been reported back to the public. Pearl Abyss said in August 2026 that hands-on demos are expected to begin around the second half of 2027, but none has been held and no event or build has been named.
A betas or playtests, whether closed, open, technical, or stress.
A character roster reveal, a story trailer, or a named protagonist disclosure.
A confirmed Dokebi roster or any official type chart or stat system.
A shipping platform order or a confirmed launch lineup. Pearl Abyss's own materials go no further than PC and console; the studio has never named the specific console generations in a first-party announcement.
Schedule and content updates land on a small set of official channels. The Pearl Abyss press board hosts written announcements; the official DokeV YouTube channel hosts trailers and dev clips; the studio's quarterly earnings disclosures contain the most reliable timing signals. The most likely venues for the next major reveal are the same large industry showcases that have hosted prior DokeV moments. Anything claiming a release date, pre-order page, or playable build outside those channels should be treated as unconfirmed.
