Fictional Brands and Parodies

Fictional Brands and Parodies

Fictional brands are a defining feature of the Grand Theft Auto series. Grand Theft Auto VI continues this tradition with dozens of confirmed brands across every sector of Leonida's economy, from beer and soft drinks to airlines and financial institutions. Some are returning favorites from previous games. Others are entirely new to GTA VI.

The brands listed below have been confirmed through official trailers, Rockstar screenshots, the official Rockstar Games website, and credible domain registrations attributed to Take-Two Interactive. Unconfirmed speculation and brands visible only in the 2022 leak footage are excluded unless separately confirmed in official materials.

Food and Drink

Several GTA series staple food and beverage brands are confirmed to return in Leonida, visible on store shelves, signage, and vending machines in both trailers.

Logger Beer and Pißwasser are both visible during the store robbery scene in Trailer 1, where Jason and Lucia burst through the doors of a liquor store. Sprunk and eCola both appear in Extended Look gameplay, as cans in Jason's fridge.

Fashion

Sessanta Nove is confirmed through a woman wearing the brand's monogram bikini in Trailer 1. The name is a crude double entendre typical of GTA's humor. In GTA VI, the monogram pattern closely resembles Louis Vuitton's signature logo pattern.

Vehicle Manufacturers

GTA VI features vehicles from numerous fictional manufacturers, many returning from previous entries. The following brands have been confirmed through official trailer footage, Rockstar's released screenshots, and the 70-plus images published alongside Trailer 2. For a full list of identified vehicles, see the vehicles article.

The Declasse Tulip is especially significant: it is Jason and Lucia's getaway car in the final shot of Trailer 2. The Bravado lineup is heavily represented, with at least four confirmed models, matching the prevalence of muscle cars and trucks in the Leonida setting.

Media and News

In GTA VI, Weazel News uses graphics that closely mirror modern Fox News presentation. Mega Noticias is new to GTA VI and is described as the Spanish-language division of Megamundo. Its inclusion reflects the bilingual media landscape of real-life South Florida. In Trailer 1, Mega Noticias covers a prosecution report from Vice-Dale County, the GTA equivalent of Miami-Dade County.

Retail and Services

Uncle Jack's Liquor appears in two distinct scenes in Trailer 1. In one, Jason and Lucia walk casually through the store's aisles. In a separate shot, the two burst out through the store's doors armed, confirming it as a location the player can interact with and rob. RON gas stations appear in Leonida.

Entertainment Venues

NINE1NINE is GTA VI's parody of E11EVEN, Miami's famous 24-hour nightclub. The venue name follows the same letter-number substitution pattern. It first appears as a banner in Trailer 1, then physically in Trailer 2 where Jason, Lucia, and a third character visit and dance inside. Jack of Hearts is a strip club in Crosstown, Vice City, owned by Boobie Ike, one of the characters connected to the Only Raw Records label. Sahara Arena is visible in Downtown Vice City and is the home venue for the Vice City Narcos basketball team.

Sports Teams

Both teams are associated with Dre'Quan Priest, a character described on the Rockstar website as a former street-level dealer who has moved into the music industry. His wardrobe in official promotional screenshots rotates between Narcos and Manatees gear, suggesting both franchises are prominent in Vice City's sports culture. The Manatees jersey uses the same aqua color scheme as the real Miami Dolphins. The Narcos name plays on Miami's drug trafficking history, fitting GTA's satirical tone.

Transportation

A FlyUS jet with a new updated livery appears in Trailer 2. Post OP is GTA's parody of FedEx and UPS. The name is a double entendre referencing post-operative surgery. Delivery vans are visible across Leonida.

Financial Institutions

Sinfrontera National Bank ("Without Borders" in Spanish) is the most prominent financial brand in GTA VI. Its branch robbery is a centerpiece scene in Trailer 2 and may be the "easy score" that goes wrong in Rockstar's official story synopsis. Fleeca Bank signage appears on storefronts, and a Fleeca logo is visible in the Extended Look.

Take-Two Domain Registrations

In early 2025, community reporting noted that multiple domain names had been registered under Take-Two Interactive's nameservers, with the registrations independently verified by multiple parties. The domains were subsequently moved to MarkMonitor, a brand-protection service commonly used by major publishers to secure in-game intellectual property.

While these registrations are not official Rockstar announcements, the Take-Two nameserver connection and MarkMonitor transfer make them credible indicators of in-game brands. The following app and website parodies were discovered through this process:

These app parodies fit alongside the confirmed in-game phone system visible in the trailers, which includes a TikTok-style social media feed. The Extended Look showed Ryde Me in use as a rideshare app for fast travel, matching the rydeme.app registration. Additional registered domains (leonidagov.org, brianandbradley.com, and others) suggest a deep layer of in-game internet content.

Alcohol

Several alcoholic and non-alcoholic beverage brands appear on signage, bar shelves, and store interiors across Vice City and the broader State of Leonida. These brands parody real-world beer, rum, and spirits companies.

Snacks and Convenience Items

Convenience stores and gas stations throughout Leonida stock a variety of fictional snack brands. These products are visible on shelves in trailer footage and official screenshots, and some may be purchasable as consumable items in the final game.

Retail and Fashion

The shopping districts of Vice City feature storefronts for numerous fictional fashion, beauty, and lifestyle brands. These retail parodies reflect the city's reputation as a hub of luxury consumerism and influencer culture.

Infrastructure and Institutions

Beyond consumer brands, GTA VI's world includes fictional companies, government agencies, and institutions that form the economic and civic backbone of Leonida. These parodies target real-world infrastructure, from state lotteries to firearms manufacturers.

Fictional Television Characters

Official edition copy names a fictional television character from within the game world. Macca the Gator is described as the star of a hit television show in the Goodtime State, the nickname carried on Leonida's licence plates. A capsule collection of apparel and accessories themed around the character, called Goodtime Gear, is bundled with the Ultimate Edition.

The reference establishes that in-world broadcast media has recurring characters with merchandising attached, consistent with the satirical television commercials shown during the August 2026 Extended Look.

The Extended Look also promoted other fictional products, including an antidepressant named Angstipan and the 30,000-calorie Prairie Sandwich, and showed a Gruppe-Sechs armored car in use.