Overview
Boobie Ike is a supporting character in Grand Theft Auto VIone of the most prominent figures in Vice City's underworld. Described by Rockstar Games as "a local Vice City legend," Boobie is one of the few people to successfully transform his time on the streets into a legitimate business empire. His holdings include real estate properties, a strip club called Jack of Hearts, and a recording studio that is the foundation for his music label venture.
Background
Boobie Ike's story is one of reinvention. He started on the streets of Vice City, through a combination of business acumen, charisma, and willingness to operate in gray areas, built himself into a powerful local figure. Unlike many criminals in the GTA universe who remain stuck in cycles of violence, Boobie had the foresight to channel his street earnings into legitimate enterprises. His real estate holdings give him a foothold in Vice City's property market, while his strip club, Jack of Hearts, provides both income and social influence.
The recording studio represents Boobie's latest ambition. Rather than rest on the businesses he already controls, he has set his sights on the music industry, partnering with Dre'Quan Priest to co-found Only Raw Records. This label represents a significant investment of both money and time, with Boobie pouring resources into making it a success. The label's first major signing is the rap duo Real Dimezboth Boobie and Dre'Quan are banking on the duo to produce a hit that will put Only Raw Records on the map.
Business Empire
Business | Type | Details |
|---|---|---|
Strip club | A Vice City nightlife venue that is a hub for both legitimate entertainment and underworld dealings | |
Real Estate Holdings | Property | Multiple properties across Vice Cityproviding rental income and influence |
Recording Studio | Entertainment | Houses the operations of Only Raw Recordshosts recording sessions for signed artists |
Music label | Co-owned with Dre'Quan Priest; roster includes Real Dimez and DWNPLY |
Personality
Boobie Ike is characterized by his ability to navigate between legal and illegal ventures with equal ease. He carries himself with the confidence of someone who has survived Vice City's streets and emerged on top. His business sense sets him apart from the more impulsive criminals in the game; Boobie thinks long-term and builds structures that generate ongoing income rather than relying on one-off scores.
At the same time, his roots in the streets are never far from the surface. The Jack of Hearts strip club operates at the intersection of legitimate nightlife and criminal networking, and Boobie's willingness to invest in the unpredictable music industry shows he still has an appetite for risk. His partnership with Dre'Quan Priest suggests he values collaboration and is comfortable sharing power when it serves his interests.
Relationships
Boobie's closest business partner is Dre'Quan Priest, a former street hustler turned music mogul who manages the day-to-day operations of Only Raw Records. Through the label, Boobie is connected to Real Dimez (the rap duo Bae-Luxe and Roxy) and local rapper DWNPLY. His position as a Vice City power player means he likely crosses paths with many of the game's other characters, including the protagonists Jason and Luciathough the exact nature of those interactions has not been detailed by Rockstar.
The Jack of Hearts
Boobie's signature business is the Jack of Hearts, a strip club located in Crosstown and Vice City. The club's name plays on Boobie's personal moniker and motto: "It's all about heart." The Jack of Hearts serves multiple purposes in Boobie's empire. On the surface, it operates as a popular nightlife venue, but it also functions as a networking hub where Boobie conducts business, meets with associates, and evaluates potential talent for Only Raw Records. Before launching the record label, Dre'Quan Priest spent time booking musical acts at the club, which served as an informal proving ground for aspiring performers.
Real Estate Empire
Beyond the Jack of Hearts, Boobie has built a sizable real estate portfolio across Vice Citythe wider Leonida region. His official character description identifies him as "one of the few to transform his time in the streets into a legitimate empire spanning real estate, a strip club, and a recording studio." The real estate holdings likely include both commercial and residential properties, and may tie into the game's economy and properties systems. Boobie's ability to convert street-level earnings into legitimate investments is presented as a rare accomplishment in GTA VI's criminal world, distinguishing him from characters who remain stuck in purely illegal operations.
Business Network
Boobie sits at the center of a web of business relationships that span Vice City's entertainment and criminal underworlds.
Associate | Relationship | Details |
|---|---|---|
Business partner | Primary investor in Only Raw Records; Dre'Quan handles creative and A&R duties while Boobie provides the capital | |
Signed artists | Rap duo (Bae-Luxe and Roxy) signed to Only Raw Records; the label's first and most promising act | |
Artist | One half of Real Dimez; performer at Only Raw Records | |
Artist | One half of Real Dimez; performer at Only Raw Records |
Public Persona
Rockstar's official bio describes Boobie as a "local Vice City legend" who "acts like it." His public-facing personality is warm and approachable. As the bio states, "Boobie's all smiles until it's time to talk business." This duality suggests a character who uses charm and affability as tools, concealing a sharper and more calculating mindset underneath. His reputation and street credibility give him leverage in negotiations, while his legitimate business holdings provide a veneer of respectability that insulates him from law enforcement scrutiny.
Trivia
Boobie Ike's character concept draws from the real-world tradition of hip-hop moguls who built empires from street-level beginnings, a common theme in South Florida culture.
He is one of nine characters officially revealed by Rockstar Games alongside new screenshots in May 2025.
The Jack of Hearts strip club continues a long-running franchise tradition of named strip clubs featured in game narratives.