ANANTA is free-to-play with a cosmetics-only revenue model. There is no character gacha: all characters are earned through gameplay. The money comes from optional cosmetic purchases.
What You Can Buy
Character outfits and accessories (direct purchase)
Vehicle skins and customization
Housing furniture and decorations
What You Cannot Buy
Characters, combat power, and gameplay advantages are not sold. This was confirmed in pre-launch developer interviews at TGS 2025 and reinforced by the developers in multiple subsequent outlets.
Season Pass
A season pass is under consideration but not finalized. No details about pricing or content have been shared.
Confirmed Cosmetic Categories
Three categories have been confirmed by Producer Ash Qi and official ANANTA press coverage:
Category | What is included |
|---|---|
Character outfits and accessories | Headwear, eyewear, tops, bottoms, footwear, and full-set outfits. Some pieces ship in limited-time bundles; others sit in a permanent storefront. |
Vehicle customization | Paint jobs and visual modifications for vehicles. Mechanical performance is not affected. |
House decoration items | Furniture, decorative props, and themed kits for player housing. Housing system breadth is still being demonstrated; cosmetic items are confirmed. |
What Is Not Sold
Playable characters. Every agent is unlocked through gameplay; see Character Acquisition.
Gameplay-affecting equipment, weapons, or stat boosts.
Energy refills, stamina, or any traversal-related cooldown skips.
Progression skips that compress core ANANTA content into a paid path.
Storefront Disclosures
The mobile storefront listings that went live alongside the release-date announcement carry content descriptors that do not sit neatly with the cosmetics-only framing above. The App Store listing includes Loot Boxes among its advisories, next to a note about infrequent or mild simulated gambling. The Google Play listing's interactive-elements string includes In-Game Purchases (Includes Random Items). Both were live in early September 2026.
These are publisher-submitted regulatory disclosures, and such descriptors are routinely written broadly or pre-emptively, so they are evidence rather than proof. They also do not contradict what the developers have said on the record: the stated position is that there is no character gacha and that no character is sold, and a randomized cosmetic item would leave that intact. What they do undercut is the stronger reading that nothing in the game is randomized at all. Until the game ships or the developers address the descriptors directly, this page records both and asserts neither.
Why The Stance Matters
Naked Rain has consistently positioned Ananta as a counterexample to the character-gacha pattern common in the genre. The team's stated goal is for monetization to live on the cosmetic side only, while every system that affects how the game plays is free for all players. See the Free-to-Play Model article for the broader framing.