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Overview

Elementa is a game publishing company headquartered in Singapore, founded in 2021 as a subsidiary of Happy Elements. The company operates as the global publishing arm for Happy Elements' titles, with Silver Palace being its flagship announcement. Their tagline is "Joy is elemental."

Company profile

Elementa was established in 2021 with the purpose of bringing Happy Elements' game portfolio to international audiences. Choosing Singapore as a headquarters was a strategic decision: the city-state serves as a hub for Southeast Asian business operations while providing easy access to global markets. The company maintains offices in Singapore, Tokyo, and Seoul, giving it a direct presence in three of Asia's largest gaming markets.

The official Elementa website (elementagames.com) presents the company as a forward-looking publisher focused on high-quality game experiences. While the site carries the "Joy is elemental" tagline, specific details about its full publishing catalog and internal team size have not been widely reported.

Role in Silver Palace

For Silver Palace, Elementa handles the global publishing and distribution responsibilities. This means the company manages international marketing, localization coordination, community engagement outside China, and platform distribution deals. The development itself is handled by Silver Studio in Shanghai, while Elementa ensures the game reaches players worldwide.

Relationship to Happy Elements

Elementa is a wholly-owned subsidiary of Happy Elements. The corporate chain runs from Happy Elements (parent company, Suzhou) through Elementa (global publishing, Singapore) to Silver Studio (development, Shanghai). This structure allows the parent company to maintain centralized control over IP and development while delegating regional publishing expertise to Elementa.

Happy Elements has used a similar subsidiary model in Japan, where Happy Elements K.K. operates semi-independently from Kyoto. Elementa represents the same strategy applied to global markets beyond Japan and China.

Office locations

• Singapore (Headquarters)

• Tokyo (Japan office)

• Seoul (South Korea office)