Revision 2

Overview

Tencent SPARK 2025 is the branding Tencent used for its April 22, 2025 Tencent Games Conference, an annual showcase where Tencent's major studios (including TiMi Studio Group, LightSpeed Studios, and TIMI's J3 team) present their upcoming lineup. Honor of Kings: World was one of 46 titles featured at SPARK 2025 and received a dedicated gameplay presentation. The event was the point at which China pre-registration opened for the game, which made it the most important milestone in Honor of Kings: World's public rollout during 2025 prior to Gamescom.

Key Details

What Was Shown

The SPARK 2025 Honor of Kings: World segment presented a fresh gameplay demo built on the latest internal build at the time. The demo emphasized the dual Flow Style combat system, open-world traversal (including grappling, gliding, and mount riding), and a boss encounter built around the dual style hot-swap mechanic. Coverage from outlets such as, andthe segment as one of the standout moments of the SPARK 2025 presentation because it gave Chinese viewers a concrete look at how the game plays beyond the more cinematic earlier reveals.

Pre-Registration Opens

SPARK 2025 was the event at which Tencent formally opened China pre-registration for Honor of Kings: World. Players could sign up through Tencent's official channels to receive launch notifications and participate in upcoming tests. The pre-registration served as the pipeline that later fed into the April 30, 2025 China mobile open beta (just eight days after SPARK 2025) and the July 2025 PC Pioneer Test.

Why SPARK 2025 Matters

• First public gameplay demo after the 2024 quiet period; confirmed the game was active and targeting release

• Triggered China pre-registration, which became the recruitment pool for subsequent beta phases

• Positioned Honor of Kings: World alongside Tencent's other priority live-service titles for 2025 to 2026

• Set the pacing for the follow-up Gamescom 2025 Opening Night Live reveal four months later

Relationship to Other Showcase Events

SPARK 2025 sits between the GDC 2025 Showcase in March 2025 (behind-closed-doors press hands-on) and the Gamescom 2025 Showcase in August 2025 (public playable demo). Together these three events formed the 2025 marketing beat for Honor of Kings: World: GDC gave the specialist press their first look, SPARK 2025 opened China pre-registration, and Gamescom 2025 delivered the first worldwide public hands-on.