NetEase Games

NetEase Games is the Chinese developer and publisher behind Blood Message. The company has framed this game as its first completely single-player focused experience after two decades of deep dedication to the gaming industry.

A New Direction

NetEase's historical output has been weighted toward MMO and service-based products. Blood Message is the company's explicit move into the AAA single-player space, and it has been positioned in public statements as a flagship proof-of-concept for that shift.

Engine

The game is built in Unreal Engine 5. That is consistent with the visual fidelity NetEase has shown across the reveal trailer, particularly in the environment and lighting work across East and Central Asian terrain.