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Cosmetic Monetization
February 3, 2026 at 07:44 PM
Improved with detailed, accurate information and internal wiki links
Cosmetic Monetization is the revenue model for Ananta, focusing entirely on visual customization rather than gameplay-affecting purchases.
As confirmed by NetEase and Famitsu, Ananta does not sell characters or gameplay power. All characters are obtained through the Character Acquisition System for free. Spending money never affects combat effectiveness or gameplay progression.
The monetization focuses on three main categories:
Character Outfits - Clothing and appearance customization
Vehicle Customization - Skins and modifications for cars, motorcycles, etc.
Home Decorations - Furniture and items for player housing in Nova City
Reports indicate that cosmetics won't be wrapped in gacha mechanics either - players can directly purchase the items they want rather than gambling for them.
This approach represents a significant gamble on whether premium cosmetics alone can sustain a AAA open-world game designed for the free-to-play market. The model directly contrasts with competitors like Genshin Impact and may influence future game monetization strategies if successful.