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11 The Hellstone is the name given to a large statue that Larian Studios used to tease Divinity ahead of The Game Awards 2025. The grim sculpture became one of the most talked about marketing moments around the show.
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33 The Desert Statue
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55 In the run up to the show, a heavy statue appeared at a roadside in the Mojave Desert in California. The show's host, Geoff Keighley, shared location and tracking details, and fans traveled to photograph the sculpture in person. Its twisted design, a mass of fused bodies, gave no clear hint of which game it promoted.
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77 Community Guesses
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99 With no game attached, the community guessed widely, linking the statue to several long awaited titles in the days before the show. The mystery steadily built anticipation ahead of the broadcast.
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1111 The Trademark Clue
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1313 A day before the broadcast, a European trademark filing for the name Divinity surfaced, submitted by a law firm that had handled earlier Larian filings. That paper trail pointed many fans toward Larian before the on stage reveal.
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1515 The Reveal
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1717 During the show, the trailer ended on the same fused body design, tying the real world statue to the game. Larian named the sculpture the Hellstone and framed the hand built piece as a statement about craftsmanship and human artistry. For what followed, see The Game Awards 2025 Reveal and the Reveal Trailer.
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1919 Why the Tease Worked
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2121 The Hellstone campaign worked because it stacked several distinct hooks before the reveal. The physical sculpture in the desert gave the public something to travel to and photograph. The lack of any visible game logo or studio mark kept the guessing open across the gaming community for days. The trademark filing the day before the show then gave investigators a verifiable paper trail toward Larian, which built confidence in the leak right as the broadcast began. By the time the trailer ended on the same fused body design as the statue, the connection was already cemented.
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2323 What Larian Said About the Sculpture
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2525 Larian Studios framed the Hellstone as a piece of hand built craftsmanship, not as a marketing prop. The studio used the statue to make a point about human artistry around the launch, contrasting the physical work that went into the sculpture with how easy it is to dismiss promotional stunts. The piece itself was not destroyed at the show; it remained tied to the game as part of the announcement materials.
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2727 Related Pages
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2929 The Game Awards 2025 Reveal covers the broadcast segment itself. The Reveal Trailer page covers the cinematic teaser shown during the segment.