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22 ANANTA is free-to-play with a cosmetics-only revenue model. There is no character gachaall characters are earned through gameplay. The money comes from optional cosmetic purchases.
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44 What You Can Buy
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66 Character outfits and accessories (direct purchase)Vehicle skins and customizationHousing furniture and decorations
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88 What You Cannot Buy
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1010 Characterscombat power, and gameplay advantages are not sold. This was confirmed in pre-launch developer interviews at TGS 2025 and reinforced by the developers in multiple subsequent outlets.
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1212 Season Pass
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1414 A season pass is under consideration but not finalized. No details about pricing or content have been shared.
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1616 Confirmed Cosmetic Categories
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1818 Three categories have been confirmed by Producer Ash Qi and official ANANTA press coverage:
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2020 CategoryWhat is includedCharacter outfits and accessoriesHeadwear, eyewear, tops, bottoms, footwear, and full-set outfits. Some pieces ship in limited-time bundles; others sit in a permanent storefront.Vehicle customizationPaint jobs and visual modifications for vehicles. Mechanical performance is not affected.House decoration itemsFurniture, decorative props, and themed kits for player housing. Housing system breadth is still being demonstrated; cosmetic items are confirmed.
2121 What Is Not Sold
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2323 Playable characters. Every agent is unlocked through gameplay; see Character Acquisition.Gameplay-affecting equipment, weapons, or stat boosts.Energy refills, stamina, or any traversal-related cooldown skips.Progression skips that compress core ANANTA content into a paid path.
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2525 Why The Stance Matters
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2727 Naked Rain has consistently positioned Ananta as a counterexample to the character-gacha pattern common in the genre. The team's stated goal is for monetization to live on the cosmetic side only, while every system that affects how the game plays is free for all players. See the Free-to-Play Model article for the broader framing.