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PUBG Madison is the developer credited on the store listing for PUBG: DED.NET, with KRAFTON, Inc. as publisher. The reveal announcement credited the game more broadly to PUBG Studios, the organisation the team sits inside. The Madison credit is the more specific of the two and is the one that appears on the game's own store page.

That distinction is worth holding on to, because KRAFTON has more than one PUBG spin-off in development at the same time. DED.NET has its own store listing, its own development credit, its own site and its own video channel, and facts about it should not be merged with any other title carrying the PUBG name.

Credits

Dave Curd

Dave Curd is the creative director on the project and has been the public voice for it since the reveal, appearing in the studio's short explainer videos and in interviews at gamescom. He hosted a walkthrough of Cryptid Cove, one of the landmarks described on Points of Interest, and has given most of the confirmed detail about how runs, abilities and injuries work.

Design Position

The team's stated starting point was a criticism of where competitive shooters had gone. Curd has argued that modern live-service shooters chase an even playing field so hard that the pursuit gets in the way of the game being fun, and that the studio wanted raw, uncontrolled chaos with higher highs and lower lows instead. The intended result is a game that can support very competitive play while still being enjoyable to play casually.

He has also drawn a firm line on monetisation, saying the team does not want a pay to win game and that putting paywalls on abilities or gameplay would be poison for the community and the title. Paid content is expected to be cosmetic.

Relationship to the PUBG Brand

Curd has described DED.NET as not PUBG's twin brother but its mutant cousin, and has answered the obvious question of why it is not simply a mode inside an existing game by pointing to the camera perspective, the gunplay and the movement all being fundamentally different. The connection he claims is thematic rather than mechanical: desperate survival, and the adaptable player making the most of whatever is at hand. The systems that grow out of that are described on Roguelite Progression and Gameplay.

Development History

The team has said it spent more than two years playtesting before the reveal, including the testing that settled the three-player squad size. The reveal on 25 August 2026 was described as the first of two doors the team was aiming at, with a proper beta as the next. Testing plans are covered on Closed Beta.

Not Yet Confirmed

• The studio's location, size, and formation date

• How PUBG Madison relates organisationally to other PUBG Studios teams

• Other named staff beyond the creative director

• Whether the team has shipped previous titles under this name

• Any other projects in development at the studio