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Neon Giant AB is the Swedish video game development studio behind NO LAW. Based in Uppsala, Sweden, the studio was founded in April 2018 and operates as a small team of experienced industry veterans. Neon Giant is a subsidiary of KRAFTON, Inc., which acquired the studio in November 2022.

Founding

Neon Giant was founded by Tor Frick, Arcade Berg, Jonathan Heckley, and Erik Gloersen. The founders had previously worked on major AAA titles at larger studios, with backgrounds spanning franchises such as Bulletstorm, Far Cry 3, Gears of War, Wolfenstein, and Doom. They established Neon Giant with the intention of building dense, reactive worlds as a small, focused team.

The studio received early support from Goodbye Kansas (later renamed Amplifier Game Invest) and earned one of 37 developer grants from Epic Games in June 2018 for work on an unannounced cyberpunk project.

Games

Ownership

KRAFTON, Inc., the South Korean publisher known for PUBG and other titles, acquired Neon Giant in November 2022. KRAFTON serves as the publisher for NO LAW. Despite the acquisition, Neon Giant continues to operate as a small, focused studio in Uppsala.

Approach to NO LAW

NO LAW represents a significant evolution for the studio, moving from the isometric twin-stick perspective of The Ascent to an immersive first-person open-world experience. Managing Director Claës af Burén has described it as the next step for the studio, applying everything learned from their debut to a completely different kind of experience, one that is bigger, more reactive, and more personal.