Revision 6

Overview

Phil's Ammu-Nation is a weapons store in Leonida that is set to appear in Grand Theft Auto VI. The store is owned by Phil, a boisterous firearms enthusiast and self-described patriot who runs the shop as part of the larger Ammu-Nation franchise. Phil's Ammu-Nation was first revealed during the game's second trailer (May 6, 2025) through an in-game television commercial at the 2:09 mark, in which Phil energetically promotes his store and its inventory.

The commercial shows an extensive arsenal displayed behind the counter, including semi-automatic rifles, shotguns, submachine guns, assault rifles resembling AK and AR-15 variants, and heavier weaponry. Phil is seen firing a high-caliber machine gun into the air during the advertisement, encapsulating the character's over-the-top personality and the store's anything-goes approach to weapons and combat.

The Commercial

Phil's Ammu-Nation is introduced through an in-game television advertisement that plays while Jason lounges on a couch watching TV. The commercial features Phil, a heavy-set man with an exuberant personality, standing in front of rows of firearms in his store. His signature catchphrase in the advertisement is: "Come to Phil's Ammu-Nation today! We got more guns than the law allows!"

The commercial's tone is deliberately excessive, with Phil firing weapons, gesturing proudly at his inventory, and delivering his pitch with the enthusiasm of a used car salesman. The advertisement is a prime example of Rockstar's satirical approach to American gun culture, portraying the firearms retail industry through the lens of GTA's exaggerated, tongue-in-cheek humor. It fits alongside the game's tradition of fictional TV ads that parody real-world commercials.

Key Facts

Weapons Inventory

The trailer commercial provides the most detailed look at any weapons retailer in GTA VI to date. Behind Phil, the following types of firearms are visible on the store's walls and display racks.

• Semi-Automatic Rifles: Multiple models visible on wall-mounted racks.

• Shotguns: At least one model distinguishable among the displayed inventory.

• Submachine Guns: Compact automatic weapons visible alongside larger firearms.

• Assault Rifles: Models resembling both AK-pattern and AR-15-pattern rifles are visible.

• Heavy Weaponry: Phil is seen firing what appears to be a high-caliber machine gun during the commercial.

Connection to Phil Cassidy

Phil's name, appearance, and role as a gun store owner have drawn immediate comparisons to Phil Cassidy, a recurring character in the 3D Universe of the Grand Theft Auto series. Phil Cassidy is a longtime character in the Vice City corner of the franchise, established in earlier entries as a heavily armed weapons dealer running his own gun shop.

However, several key differences suggest the GTA VI version of Phil is not the same character. GTA VI takes place in the HD Universe, which is separate from the 3D Universe timeline. The original Phil Cassidy was a fully grown adult in the mid-1980s, while the Trailer 2 character appears considerably younger. Most notably, the original Phil Cassidy lost his arm in an accident during the events of Vice City, while the GTA VI version clearly has both arms intact.

Regardless of whether this Phil is a direct counterpart or simply a homage, Rockstar's decision to feature a gun-dealing character named Phil in their return to Vice City is a clear nod to one of the franchise's most beloved supporting characters.

Ammu-Nation Franchise

Ammu-Nation has been the primary weapons retailer in the Grand Theft Auto series since its introduction in earlier entries in the series (2001). The chain has appeared in every mainline GTA game since then, serving as the player's go-to source for firearms, ammunition, body armor, and weapon modifications. In earlier entries in the series, Ammu-Nation stores offered detailed weapon customization options including suppressors, extended magazines, scopes, and custom paint jobs.

Phil's Ammu-Nation represents a personalized, owner-operated branch of the franchise rather than a generic corporate outlet. This approach gives the store a distinct identity and connects the weapons retail experience directly to a named character, potentially opening up storyline opportunities or unique interactions tied to Phil's personality and business practices.

Trivia

• The Ammu-Nation television commercial continues the franchise's tradition of in-game TV ads, which have been a staple of earlier entries in the series.

• Phil's quote, "We got more guns than the law allows," is a satirical take on real-world gun store advertising in the United States.

• The commercial was one of the most discussed moments from Trailer 2, with fans debating Phil's connection to the original Phil Cassidy character.

• In addition to Phil's Ammu-Nation, other weapon retailers such as the Port Gellhorn Pawn and Gun have been confirmed, suggesting GTA VI will offer multiple types of firearms dealers.