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11 Fictional Brands and Parodies
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33 Fictional brands are a defining feature of the Grand Theft Auto series. Grand Theft Auto VI continues this tradition with dozens of confirmed brands across every sector of Leonida's economy, from beer and soft drinks to airlines and financial institutions. Some are returning favorites from previous games. Others are entirely new to GTA VI.
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55 The brands listed below have been confirmed through official trailers, Rockstar screenshots, the official Rockstar Games website, and credible domain registrations attributed to Take-Two Interactive. Unconfirmed speculation and brands visible only in the 2022 leak footage are excluded unless separately confirmed in official materials.
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77 Food and Drink
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99 Several GTA series staple food and beverage brands are confirmed to return in Leonida, visible on store shelves, signage, and vending machines in both trailers.
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1111 BrandTypeReal-World ParodySourceLogger BeerBeerGeneric American lagerTrailer 1 (store robbery scene, bottles on shelves)PißwasserBeerBudweiser (American lager)Trailer 1 (store robbery scene)SprunkSoft drinkSprite / 7UPOfficial materials; Extended Look (cans in Jason's fridge)eColaSoft drinkCoca-ColaTrailer 1 (visible signage and vending machines); Extended Look (cans in Jason's fridge)
1212 Logger Beer and Pißwasser are both visible during the store robbery scene in Trailer 1, where Jason and Lucia burst through the doors of a liquor store. Sprunk and eCola both appear in Extended Look gameplay, as cans in Jason's fridge.
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1414 Fashion
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1616 BrandReal-World ParodySourceSessanta NoveLouis Vuitton (name means "69" in Italian)Trailer 1 (woman wearing Sessanta Nove monogram bikini)
1717 Sessanta Nove is confirmed through a woman wearing the brand's monogram bikini in Trailer 1. The name is a crude double entendre typical of GTA's humor. In GTA VI, the monogram pattern closely resembles Louis Vuitton's signature logo pattern.
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1919 Vehicle Manufacturers
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2121 GTA VI features vehicles from numerous fictional manufacturers, many returning from previous entries. The following brands have been confirmed through official trailer footage, Rockstar's released screenshots, and the 70-plus images published alongside Trailer 2. For a full list of identified vehicles, see the vehicles article.
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2323 ManufacturerReal-World InspirationConfirmed ModelsBravadoDodge / RAMBanshee, Gauntlet Hellfire, Bison, Buffalo STXDeclasseChevroletTulip (based on 1972 Chevrolet Chevelle Malibu)GrottiFerrariCheetah Classic, FuriaPfisterPorscheComet S2 CabrioVapidFordMultiple models confirmed in trailer footageAlbanyCadillacConfirmed as returning manufacturerPegassiLamborghini / DucatiConfirmed as returning manufacturer
2424 The Declasse Tulip is especially significant: it is Jason and Lucia's getaway car in the final shot of Trailer 2. The Bravado lineup is heavily represented, with at least four confirmed models, matching the prevalence of muscle cars and trucks in the Leonida setting.
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2626 Media and News
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2828 OutletTypeReal-World ParodySourceWeazel NewsTelevision news networkFox NewsTrailer 1 (news broadcast graphics)Mega NoticiasSpanish-language news networkTelemundo / UnivisionTrailer 1 (Vice-Dale County prosecution report)
2929 In GTA VI, Weazel News uses graphics that closely mirror modern Fox News presentation. Mega Noticias is new to GTA VI and is described as the Spanish-language division of Megamundo. Its inclusion reflects the bilingual media landscape of real-life South Florida. In Trailer 1, Mega Noticias covers a prosecution report from Vice-Dale County, the GTA equivalent of Miami-Dade County.
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3131 Retail and Services
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3333 BusinessTypeReal-World ParodySourceUncle Jack's LiquorLiquor store chainTotal Wine / ABC LiquorsTrailer 1 (Lucia and Jason walk through aisles; burst out armed)RONGas station / oil companyChevron / ShellConfirmed for GTA VI
3434 Uncle Jack's Liquor appears in two distinct scenes in Trailer 1. In one, Jason and Lucia walk casually through the store's aisles. In a separate shot, the two burst out through the store's doors armed, confirming it as a location the player can interact with and rob. RON gas stations appear in Leonida.
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3636 Entertainment Venues
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3838 VenueTypeReal-World ParodySourceNINE1NINENightclubE11EVEN MiamiTrailer 1 (advertising banner); Trailer 2 (Jason, Lucia, and friend visit)Jack of HeartsStrip clubTootsie's Cabaret / King of DiamondsTrailer footage; owned by character Boobie IkeSahara ArenaIndoor basketball arenaKaseya Center (Miami)Trailer 1 (visible in Downtown Vice City as Lucia and Jason drive past)
3939 NINE1NINE is GTA VI's parody of E11EVEN, Miami's famous 24-hour nightclub. The venue name follows the same letter-number substitution pattern. It first appears as a banner in Trailer 1, then physically in Trailer 2 where Jason, Lucia, and a third character visit and dance inside. Jack of Hearts is a strip club in Crosstown, Vice City, owned by Boobie Ike, one of the characters connected to the Only Raw Records label. Sahara Arena is visible in Downtown Vice City and is the home venue for the Vice City Narcos basketball team.
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4141 Sports Teams
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4343 TeamSportReal-World ParodySourceVice City NarcosBasketballMiami HeatTrailer 2 (Dre'Quan Priest wears Narcos hat in Rockstar promo images)Vice City ManateesFootballMiami DolphinsTrailer 2 (Dre'Quan Priest wears Manatees jersey; aqua coloring matches Dolphins)
4444 Both teams are associated with Dre'Quan Priest, a character described on the Rockstar website as a former street-level dealer who has moved into the music industry. His wardrobe in official promotional screenshots rotates between Narcos and Manatees gear, suggesting both franchises are prominent in Vice City's sports culture. The Manatees jersey uses the same aqua color scheme as the real Miami Dolphins. The Narcos name plays on Miami's drug trafficking history, fitting GTA's satirical tone.
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4646 Transportation
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4848 CompanyTypeReal-World ParodySourceFlyUSAirlineUS Airways / United AirlinesTrailer 2 (jet with updated livery)Post OPParcel deliveryFedEx / UPSConfirmed returning; vans and facilities across Leonida
4949 A FlyUS jet with a new updated livery appears in Trailer 2. Post OP is GTA's parody of FedEx and UPS. The name is a double entendre referencing post-operative surgery. Delivery vans are visible across Leonida.
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5151 Financial Institutions
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5353 InstitutionTypeReal-World ParodySourceSinfrontera National BankBankCity National Bank of FloridaTrailer 2 (Jason and Lucia rob a branch)Fleeca BankBank / credit card companyVisa / Chase BankSignage visible in Trailer 1 backgrounds
5454 Sinfrontera National Bank ("Without Borders" in Spanish) is the most prominent financial brand in GTA VI. Its branch robbery is a centerpiece scene in Trailer 2 and may be the "easy score" that goes wrong in Rockstar's official story synopsis. Fleeca Bank signage appears on storefronts, and a Fleeca logo is visible in the Extended Look.
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5656 Take-Two Domain Registrations
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5858 In early 2025, community reporting noted that multiple domain names had been registered under Take-Two Interactive's nameservers, with the registrations independently verified by multiple parties. The domains were subsequently moved to MarkMonitor, a brand-protection service commonly used by major publishers to secure in-game intellectual property.
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6060 While these registrations are not official Rockstar announcements, the Take-Two nameserver connection and MarkMonitor transfer make them credible indicators of in-game brands. The following app and website parodies were discovered through this process:
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6262 DomainLikely Parody OfCategorywhat-up.appWhatsAppMessaging apprydeme.appUber / LyftRide-sharing appbuckme.appOnlyFans (based on press reporting)Content platform
6363 These app parodies fit alongside the confirmed in-game phone system visible in the trailers, which includes a TikTok-style social media feed. The Extended Look showed Ryde Me in use as a rideshare app for fast travel, matching the rydeme.app registration. Additional registered domains (leonidagov.org, brianandbradley.com, and others) suggest a deep layer of in-game internet content.
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6565 Alcohol
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6767 Several alcoholic and non-alcoholic beverage brands appear on signage, bar shelves, and store interiors across Vice City and the broader State of Leonida. These brands parody real-world beer, rum, and spirits companies.
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6969 BrandTypeReal-World ParodySourcePisswasser NeinNon-alcoholic beerBudweiser ZeroTrailer 2 signagePatriot BeerAmerican lagerGeneric patriotic beerOfficial screenshot, store shelvesBenedict Light BeerLight beerGeneric light beerTrailer footage, bar scenesCerveza BarrachoLatin beerCorona / ModeloTrailer 1 store sceneRagga RumDark rumCaptain Morgan / BacardiTrailer 2 bar scenePilokVodkaGrey Goose / AbsolutOfficial screenshots
7070 Snacks and Convenience Items
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7272 Convenience stores and gas stations throughout Leonida stock a variety of fictional snack brands. These products are visible on shelves in trailer footage and official screenshots, and some may be purchasable as consumable items in the final game.
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7474 BrandTypeReal-World ParodySourceFlaming-OsSpicy snack chipsFlaming Hot CheetosTrailer footage, flamingo mascotJestersStackable chipsPringlesCylindrical cans visible in storesPhat ChipsPotato chipsLay's / generic chipsStore shelves in trailersTiny FrankBaked goodsHostess / Little DebbieOfficial screenshots
7575 Retail and Fashion
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7777 The shopping districts of Vice City feature storefronts for numerous fictional fashion, beauty, and lifestyle brands. These retail parodies reflect the city's reputation as a hub of luxury consumerism and influencer culture.
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7979 BrandTypeReal-World ParodySourceKowalskiLuxury jewelrySwarovskiStorefront visible in Vice CityCallusMakeup and beautySephora / UltaStorefront in trailer footageSkalaHigh fashionPradaVice City shopping districtRideout CustomsVehicle modificationWest Coast CustomsConfirmed mod shopHigh Rollerz LifestyleLifestyle brandGeneric influencer brandSocial media content in trailers
8080 Infrastructure and Institutions
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8282 Beyond consumer brands, GTA VI's world includes fictional companies, government agencies, and institutions that form the economic and civic backbone of Leonida. These parodies target real-world infrastructure, from state lotteries to firearms manufacturers.
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8484 BrandTypeDescriptionSourceAllied CrystalSugar refineryBiggest employer in Ambrosia provides most jobs in the countyOfficial location descriptionLeonida LotteryState lotteryFlorida Lottery parody with dolphin mascotOfficial screenshotsDuke ArmsFirearms manufacturerColt firearms parodyWeapon branding in trailersLure and ReelFishing equipmentBass Pro Shops equivalentSeen in Grassrivers area
8585 Fictional Television Characters
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8787 Official edition copy names a fictional television character from within the game world. Macca the Gator is described as the star of a hit television show in the Goodtime State, the nickname carried on Leonida's licence plates. A capsule collection of apparel and accessories themed around the character, called Goodtime Gear, is bundled with the Ultimate Edition.
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8989 The reference establishes that in-world broadcast media has recurring characters with merchandising attached, consistent with the satirical television commercials shown during the August 2026 Extended Look.
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9191 The Extended Look also promoted other fictional products, including an antidepressant named Angstipan and the 30,000-calorie Prairie Sandwich, and showed a Gruppe-Sechs armored car in use.
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93+Satire and Advertising Writing
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95+Rockstar has described the thinking behind its parody brands and in-world media. In an October 2026 magazine feature, Rupert Humphries, Rockstar's senior vice president of narrative, said that a version of today's world built with this much effort has to be more over the top than the real thing, and that the aim is to make everything satirical, larger than life and more grotesque rather than simply reflect reality. He said the game's background material is written partly by a team of advertising and comedy writers in New York, Los Angeles and London, working alongside a Los Angeles team that writes pedestrian dialogue.