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11 Overview
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33 The Chagee collaboration is Honor of Kings: World's first crossover with a food-and-drink brand. Announced on July 22, 2026, it is a three-way tie-up between the tea chain Chagee (霸王茶姬), Honor of Kings: World, and the original mobile game on the same brand, with each game running its own activities. For Honor of Kings: World the centerpiece is a tea-planting event in the home system that can convert in-game farming into vouchers for real drinks.
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55 In-Game Event: Plant Tea, Get Tea (种茶得茶)
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77 From July 23 to August 12, 2026, players plant Tieguanyin tea in their homestead garden. Harvests carry a chance at vouchers for the collaboration's Qingmo Guanyin (青沫观音) drink series, redeemable at the chain's stores. The event slots into the existing planting loop rather than adding a separate minigame.
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99 Real-World Side
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1111 WaveWindowContentFirst drink waveJuly 24 to 28, 2026Qingmo Guanyin fresh milk teas and pure teas launch with limited merchandise; blind-cup designs pair drinks with five charactersSecond drink waveJuly 29 to August 4, 2026Special-blend teas join the menuThemed storesJuly 25 to 26, 2026Five pop-up stores with cosplayer appearances and merchandise drops
1212 The blind-cup and fridge-magnet lineup spans both games in the collaboration. The five featured characters include the Child of the Primal Flow, Sun Shangxiang, Wang Zhaojun, and Dongfang Yao, alongside one hero exclusive to the sibling game.
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1414 Context
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1616 The collaboration was teased in the July 20, 2026 version preview as an unnamed second crossover next to the China National Geographic collaboration, and revealed on July 22. It is the tea chain's first tie-up with a game franchise. For Honor of Kings: World it continues the pattern of routing crossovers through low-friction home and photo systems rather than combat content, and it ran simultaneously with the S1 World Beginning Season second-half activity calendar.